Area Sales Manager – Tractor (225-816)

An Area Sales Manager for Tractors is a pivotal role within the agricultural machinery sector, responsible for driving sales and increasing the market share of tractor products in a specified geographic area. This role requires strong leadership skills, strategic thinking, and deep knowledge of agricultural equipment to develop and implement effective sales strategies. As the primary sales driver, the Area Sales Manager will be tasked with building solid relationships with distributors, dealers, and customers. They will work closely with the marketing team to understand market needs and trends and ensure that the sales team effectively promotes and sells tractors. This position not only requires a proven track record in sales but also demands exceptional communication and negotiation skills to influence stakeholders and achieve sales targets. The ideal candidate will be customer-focused, with the ability to provide insights into consumer and market dynamics, thereby driving sales performance and customer satisfaction.

Responsibilities

• Develop and implement sales strategies to achieve regional tractor sales targets.
• Build and maintain strong relationships with dealers, distributors, and clients.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Oversee the performance of sales teams, ensuring goals are consistently met.
• Conduct training sessions for sales personnel to enhance skills and effectiveness.
• Collaborate with the marketing team to enhance brand awareness and sales growth.
• Prepare sales forecasts and budgets, evaluating performance against set objectives.
• Attend industry events and trade shows to promote products and meet potential clients.
• Ensure compliance with all company policies, procedures, and business ethics codes.
• Provide regular updates and reports on sales activities and performance metrics.
• Handle and resolve customer queries and complaints about product sales and services.
• Support the development and implementation of national sales strategies and initiatives.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
• Proven experience as a Sales Manager, preferably in the agricultural machinery sector.
• Demonstrated success in developing and executing effective sales strategies.
• Exceptional communication, negotiation, and leadership skills are a must.
• In-depth knowledge of tractor products and the agricultural equipment market.
• Strong analytical skills to interpret sales data and make informed decisions.
• Ability to travel frequently within the assigned sales territory as required.