Head Of Marketing Customer Growth Acquisition Retention And Engagement Amazon MX Player

Description

Amazon has made a bold move to redefine entertainment in India. With the acquisition of MX Player, we’ve brought together two of the country’s largest free streaming platforms — Amazon miniTV and MX Player — to launch Amazon MX Player, India’s new destination for premium, free ad-supported content.

Now reaching over 250 million users monthly, Amazon MX Player is Amazon India’s flagship AVOD (Ad-supported Video on Demand) service — combining world-class storytelling, unmatched scale, and innovative monetization. Weve launched some of the biggest shows India has seen — including Aashram, Hip Hop India, Jamnapaar, Half CA and more - and won national and international awards for our marketing innovation.

We are looking for a seasoned Product Marketing Leader to drive the next phase of our growth. This high-impact leadership role will own the end-to-end customer lifecycle — from acquisition and activation to engagement and retention.

What You Will Own

• Drive customer growth strategy across channels
• Lead full-funnel marketing, balancing brand building with efficiency
• Manage the overall marketing budget and investment priorities
• Drive data-backed decision-making through experimentation, analytics, and insights
• Collaborate cross-functionally with content, product, tech, analytics and monetization teams
• Mentor and grow a high-performing marketing team
• Help shape product and content investments by bringing the voice of the customer into strategic discussions
• Showcase marketing innovation in external forums
  
  

Who You Are

• A strategic, data-driven leader with 10–15 years of experience in marketing (preferably in digital media, OTT, online consumer brands, or consumer tech)
• Someone who thrives in ambiguous, fast-moving environments
• Equally comfortable with hands-on execution and high-level strategy
• Passionate about storytelling, entertainment, and the future of digital content
  
  

This isn’t just another marketing role. It’s an opportunity to help shape the future of free entertainment in India — at a scale only few can match.

Key job responsibilities

• Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Amazon MX Player.
• Analyze market trends, user insights, and competitive dynamics to identify and unlock new growth opportunities.
• Collaborate cross-functionally with content, product, analytics, and engineering teams to enhance user experience and maximize content impact.
• Manage the full lifecycle of user marketing — including acquisition, onboarding, retention, reactivation, and monetization journeys.
• Drive audience segmentation and personalization strategies to improve message relevance and user outcomes.
• Monitor key performance indicators (KPIs), track campaign effectiveness, and optimize marketing ROI.
• Stay ahead of emerging platforms, tools, and innovations shaping the Indian digital marketing landscape.
• Own content programming calendar to align high-impact launches with key business priorities and audience interest.
• Lead viewership forecasting and support business planning tied to customer and content metrics.
  
  

Basic Qualifications

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
  
  

Preferred Qualifications

• MBA
• Experience in managing marketing budgets
• Experience in working with product and tech teams to drive customer improvements
  
  

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.


Company - ASSPL - Maharashtra

Job ID: A3019166

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