Digital Marketing Executive (225-707)

The role of a Digital Marketing Executive is pivotal in enhancing a brand's online presence and driving traffic to its digital platforms. This multifaceted position requires a strategic thinker who can develop, implement, and manage marketing campaigns that promote a company's products and services. The Digital Marketing Executive will be tasked with identifying opportunities to increase client engagement through various digital channels, including social media, email, search engines, display advertising, and the company website. The ideal candidate should possess a deep understanding of SEO, PPC, and analytics, ensuring that marketing efforts effectively reach and engage with the target audience. Moreover, the Digital Marketing Executive will be required to stay up-to-date with ever-evolving digital trends and incorporate these into innovative strategies to enhance the brand’s visibility and customer engagement.

Responsibilities

• Develop and implement digital marketing strategies tailored to business objectives.
• Create and manage engaging content for various digital marketing channels.
• Oversee and analyze the performance of digital advertising campaigns routinely.
• Optimize content for search engines to improve organic search rankings.
• Manage and maintain company social media profiles and presence online.
• Analyze marketing data using web analytics tools to enhance future campaigns.
• Coordinate with content creation teams to design online promotional materials.
• Identify and evaluate cutting-edge digital trends and competitors’ activities.
• Develop a strong understanding of product, competition, industry and marketing goals.
• Efficiently manage marketing budgets and report on ROI metrics.
• Collaborate with IT to ensure website UX aligns with digital marketing needs.
• Conduct market research to identify new opportunities for online outreach.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven work experience as a Digital Marketing Executive or similar role.
• Proficiency in marketing software and tools such as Google Analytics and SEO tools.
• Strong understanding of current digital marketing concepts and best practices.
• Excellent verbal and written communication skills to convey marketing messages.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills to develop unique marketing solutions.