Junior Media Buyer (225-730)

A Junior Media Buyer is an integral part of a marketing team responsible for assisting in the strategic planning and purchasing of advertising space across various media platforms. In this role, you will collaborate with Media Planners to develop effective media buying strategies and negotiate competitive rates with vendors. You will have the opportunity to work with a range of clients, helping them achieve their advertising goals while gaining valuable experience in the media buying field. This position is perfect for someone with a keen analytical mind, strong negotiation skills, and a passion for media and advertising. As a Junior Media Buyer, you will be expected to stay up-to-date with the latest industry trends and technologies to ensure optimized campaign performance. This is an excellent opportunity for growth and development in the media buying industry, providing a solid foundation for future career advancement.

Responsibilities

• Assist in the development and execution of media buying strategies and plans.
• Conduct market research to identify consumer habits, media trends, and brand perceptions.
• Negotiate with media vendors to secure effective advertising slots and competitive prices.
• Monitor media campaigns routinely to assess performance and optimize expenditures.
• Prepare detailed reports on campaign outcomes and provide actionable insights to stakeholders.
• Collaborate with media planners to ensure alignment with overall marketing objectives.
• Manage and track spending against budgets for multiple media buying campaigns.
• Stay informed about emerging industry trends and media buying technologies.
• Build and maintain strong relationships with media vendors and partners.
• Assist in conducting post-campaign analysis to improve future media buying efforts.
• Contribute to the development of client presentations and result summaries.
• Ensure all media buys comply with industry regulations and organizational policies.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Strong analytical skills with an ability to interpret complex data and statistics.
• Excellent verbal and written communication skills for effective vendor negotiation.
• Familiarity with digital marketing and advertising principles and strategies.
• Proficiency in using media planning and buying software and tools.
• Keen attention to detail and strong organizational capabilities are essential.
• Ability to work independently as well as collaboratively within a dynamic team environment.
• Prior experience in an internship or entry-level position in media buying is a plus.
• Capability to manage multiple projects simultaneously and meet tight deadlines.