Online Merchandiser (225-730)

As an Online Merchandiser, you will play a critical role in the digital presence and sales strategy of our online platform. Your expertise will help shape the customer journey, optimize product presentation, and enhance the overall shopping experience. You will collaborate with marketing, inventory teams, and web developers to develop innovative merchandising strategies that will boost search rankings, drive traffic, and convert visitors into loyal customers. You are expected to be analytical, creative, and a proactive problem solver who can balance day-to-day operations with strategic initiatives. Mastery of e-commerce platforms, shopper behavior insights, and market trends will be key to your success in this role.

Responsibilities

• Develop and implement comprehensive online merchandising strategies to drive sales growth.
• Work collaboratively with the marketing team to enhance product visibility and engagement.
• Analyze site metrics to optimize product placement and drive consumer conversion rates.
• Collaborate with inventory management to ensure sufficient stock levels for promotions.
• Curate and maintain high-quality product content and imagery across online platforms.
• Coordinate with design teams to create compelling online visual displays and banners.
• Monitor competitor activities to maintain a competitive edge in the online marketplace.
• Regularly review and enhance the SEO rankings of product listings for better visibility.
• Identify trends and consumer insights through data analysis to anticipate future demand.
• Develop promotional and discount strategies to increase customer retention and loyalty.
• Report performance analytics and key KPIs to upper management to inform decision-making.
• Ensure product listings are compliant with industry standards and brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Proven experience of at least 3 years in an online merchandising role.
• Demonstrated proficiency in e-commerce platforms such as Shopify, Magento, or WooCommerce.
• Strong analytical skills with the ability to interpret complex data and metrics.
• Excellent communication and collaboration skills with cross-functional teams.
• Creative mindset with a keen eye for design and detail is essential.
• Familiarity with digital marketing strategies and SEO optimization techniques.
• Ability to manage multiple projects with varying deadlines efficiently and effectively.