Digital Marketing Executive (225-703)

Are you a dynamic and creative individual with a passion for digital marketing? We are seeking a Digital Marketing Executive to join our innovative team and drive the success of our online marketing strategies. As a Digital Marketing Executive, you will play a crucial role in developing, implementing, and managing various digital marketing campaigns. Your expertise in digital marketing and keen analytical skills will contribute to the growth of our brand visibility and customer engagement across multiple digital platforms. If you thrive in a fast-paced environment and are eager to bring fresh ideas to the table, we encourage you to apply and become an integral part of our marketing team.

Responsibilities

• Develop and manage digital marketing campaigns to achieve company objectives.
• Optimize content for the website and social networking channels.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate.
• Manage and improve lead generation campaigns, measuring results effectively.
• Perform keyword research and optimize content to improve search engine rankings.
• Utilize web analytics tools to monitor site performance and user engagement.
• Create and maintain effective email marketing campaigns to enhance brand loyalty.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report performance of digital marketing campaigns using analytics tools.
• Maintain up-to-date knowledge of the latest trends in digital marketing.
• Collaborate on new and creative growth strategies through digital marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in a digital marketing role with measurable success.
• Strong knowledge of Google Analytics and other digital marketing tools.
• Ability to develop and execute both paid and organic search campaigns.
• Excellent understanding of social media platforms and content strategies.
• Proficiency in content management systems, graphic design, and video editing.
• Strong analytical skills and data-driven thinking for decision making.
• Ability to prioritize tasks and manage multiple projects with tight deadlines.