Senior Product Manager Subscription

About Tide

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About Tide

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees.

Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

What We’re Looking For

You’re an experienced Product Manager with a broad skill set—driven, analytical, and strategic—with a customer focus and strong problem-solving skills.

You’ll be responsible for our Membership Plans in multiple markets. This is an exciting opportunity to shape the future of how we structure, package, and deliver value to our members as we continue to scale. You’ll drive the vision for our subscription offerings, ensuring they are flexible, competitive, and aligned with member needs.

You’ll be working across the business with multiple stakeholders to optimise and enhance our subscription experience. This includes defining and refining subscription tiers, benefits, and pricing models while ensuring seamless lifecycle management—from sign-up and upgrades to renewals and cancellations.

You’ll be joining a team of Product Managers within our Member Engagement Marketing (MEM) group, which is responsible for driving engagement, retention, and long-term member value. Our Subscription Plans are at the heart of this, ensuring that members clearly understand and experience the full value of their Tide membership. You’ll collaborate closely with our Billing, Payments, Marketing, Data, and Finance teams to create a frictionless, transparent, and engaging subscription journey—one that goes beyond the typical Membership experience and delivers long-term member satisfaction.

As a Senior Product Manager You’ll Be

• Defining the vision and strategy for the future of Tide’s Subscriptions platform, working alongside our Business teams and collaborating across all product areas to deliver a seamless and engaging subscription experience.
• Continuously prioritising the product backlog and working closely with the Engineering team to enhance the full subscription lifecycle; from sign-up and upgrades to renewals and cancellations.
• Improving ways of working and day-to-day processes to ensure multiple stakeholders are aligned on complex subscription management challenges, including pricing, bundling, and benefit delivery.
• Monitoring, owning, and understanding KPIs related to subscriptions and member engagement, making data-driven decisions and recommendations to enhance retention and drive long-term value.
• Leading creative solutions to make Tide’s subscription experience a true USP, collaborating with UX and Design to develop innovative features that go beyond standard SaaS models.
  
  

What Makes You a Great Fit

• You have several years of experience as a Product Manager, ideally focusing on Subscriptions, Memberships, or Product-led growth features.
• You are a confident problem solver, with strong logic and reasoning skills.
• You’re comfortable working with legal and finance stakeholders to ensure our subscription models are compliant with regulatory requirements.
• You’re data-driven, using insights to prioritise future enhancements.
• You have a strong understanding of the business market and its unique subscription needs.
• You think with a customer-centric mindset, always looking to deliver exceptional user experiences that drive engagement and retention.
• You can bridge the gap between business stakeholders and technical teams, working effectively with technical product requirements.
• You have a proven ability to develop global solutions that can be adapted to incorporate local market requirements and ensure their success.
• You have experience working across multiple engineering teams, managing and understanding technical requirements.
• You have some experience working in a start-up, scale-up, or a fast-paced, dynamic environment.
  
  

What You’ll Get In Return

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options
  
  

Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tides Recruitment Privacy Notice.

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