Sales & Marketing Executive (225-731)

A Sales & Marketing Executive plays a crucial role in driving an organization's growth and profitability by employing strategic sales and marketing techniques. This dynamic role involves actively seeking out new sales opportunities through various channels, including cold calling, networking, and social media. The Sales & Marketing Executive is responsible for creating and implementing marketing strategies that build brand awareness and lead generation efforts, ensuring the company's products and services are well-positioned in the market. To succeed in this role, one must be highly motivated, creative, and possess exceptional communication and negotiation skills. The ability to understand the unique needs of customers and tailor solutions to meet these needs is essential for achieving and exceeding sales targets. This position requires a balanced combination of strategic thinking and hands-on execution, making it vital for candidates to have a strong background in both sales and marketing disciplines.

Responsibilities

• Develop and implement effective sales strategies and marketing plans to meet revenue goals.
• Conduct thorough market research to identify new sales opportunities and consumer trends.
• Build and maintain strong relationships with new and existing clients to ensure continuous business development.
• Create and deliver compelling sales presentations to effectively communicate product benefits and features.
• Collaborate with the marketing team to generate digital marketing campaigns that boost brand recognition.
• Track and report on sales performance metrics and market feedback to optimize strategies.
• Negotiate contracts with prospective clients, ensuring profitable terms that align with company objectives.
• Attend industry conferences, events, and forums to network and promote the company's offerings.
• Monitor competitor activities and trends to develop counter-strategies and maintain competitive edge.
• Lead the development and execution of promotional activities that increase product visibility.
• Manage and maintain a CRM system to ensure accurate customer data and sales pipeline management.
• Provide training and mentorship to junior sales staff to enhance their skills and performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven track record in sales and marketing roles with measurable success in driving growth.
• Strong understanding of sales and marketing strategies, with the ability to execute complex plans.
• Excellent interpersonal skills with the ability to build rapport and build lasting relationships.
• Proficient in CRM software and other sales/marketing tools for data analysis and campaign management.
• Excellent written and verbal communication skills with strong presentation abilities.
• Ability to work collaboratively in a team environment and lead cross-functional initiatives.