Email Campaign Manager (225-813)

An Email Campaign Manager plays a pivotal role in the world of digital marketing by crafting compelling email content and executing high-impact campaigns to generate leads and increase brand visibility. This role involves strategizing comprehensive campaigns, analyzing data, and enhancing engagement between the brand and its audience. The Email Campaign Manager is responsible for understanding the target audience to deliver messages that not only captivate but also convert leads into loyal customers. They must have a strong grasp of various marketing techniques and email platforms, a keen eye for detail, and a creative mindset to design effective campaigns. Their contribution is crucial in building lasting relationships with customers and maximizing the company's marketing ROI through tailored, targeted, and timely email communications.

Responsibilities

• Develop and implement effective email marketing strategies that align with business goals.
• Create and manage targeted email lists to ensure precise audience engagement.
• Design visually appealing and responsive email templates for various campaigns.
• Conduct A/B testing of emails to identify and leverage the most effective strategies.
• Monitor and analyze email campaign performance metrics to improve future strategies.
• Collaborate with content creators to generate valuable and engaging email content.
• Utilize analytics tools to track campaign success and report findings to stakeholders.
• Optimize email campaigns based on customer segmentation and market trends.
• Ensure compliance with email marketing laws and guidelines, including GDPR and CAN-SPAM.
• Manage all aspects of email marketing platforms and tools to streamline operations.
• Coordinate with cross-functional teams to align email campaigns with broader marketing efforts.
• Provide recommendations for increasing customer acquisition and retention through emails.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience in managing successful email marketing campaigns and strategies.
• Strong proficiency in email marketing tools such as Mailchimp, HubSpot, or Marketo.
• Excellent written communication skills with attention to detail and accuracy.
• Ability to interpret data analytics and generate actionable insights from results.
• Knowledge of email best practices, including subject lines, calls to action, and layout design.
• Strong organizational skills with the ability to manage multiple projects simultaneously.