Digital Marketing Associate (225-816)

The Digital Marketing Associate plays a crucial role in developing and executing marketing strategies for our organization. This professional will collaborate with various departments to ensure our digital presence aligns with our brand's image and objectives. As a Digital Marketing Associate, you will be responsible for enhancing our online visibility and driving traffic through various digital channels including email marketing, SEO, PPC, social media, and content marketing. You will analyze market data and trends to optimize campaigns and contribute to lead generation efforts. The ideal candidate should be passionate about staying current with digital marketing trends and capable of leveraging data-driven insights to make actionable recommendations. Your creativity, analytical skills, and attention to detail will directly impact our business growth and brand engagement.

Responsibilities

• Develop and execute digital marketing campaigns to drive customer engagement.
• Conduct market analysis to identify trends and opportunities for growth.
• Collaborate with the content team to create compelling digital content.
• Manage and optimize SEO strategies to improve website visibility.
• Execute and monitor paid advertising campaigns across various platforms.
• Utilize analytics tools to track, report, and optimize performance metrics.
• Coordinate with cross-functional teams to ensure brand consistency online.
• Draft and schedule strategic plans for social media marketing posts.
• Create email marketing campaigns that align with business goals.
• Stay updated with the latest industry trends and best practices in digital marketing.
• Manage relationships with external vendors for marketing and advertising needs.
• Provide regular performance reports to leadership with insights and recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Minimum two years of experience in digital marketing or related fields.
• Strong understanding of SEO, PPC, email marketing, and social media strategies.
• Proficiency in digital marketing tools such as Google Analytics and SEMrush.
• Excellent written communication skills and attention to detail are required.
• Proven track record of successfully managing digital marketing campaigns.
• Ability to multitask and meet deadlines in a fast-paced environment.