Social Media Executive (225-817)

A Social Media Executive is vital to any organization looking to harness the power of social media platforms for brand awareness, customer engagement, and driving business goals. This role involves implementing strategic marketing campaigns that align with the company's objectives while fostering a consistent and engaging online presence. The Social Media Executive works closely with the digital marketing team and other departments to develop content and strategies that resonate with the target audience. Staying abreast of the latest trends, algorithms, and best practices across multiple platforms is essential for success in this position. An ideal candidate possesses a keen eye for detail, excellent communication skills, and a creative mindset to develop and execute captivating content.

Responsibilities

• Develop and implement social media strategy aligned with business goals and objectives.
• Create, curate, and manage published content across all social media channels.
• Coordinate with marketing, PR, and other teams to ensure brand consistency.
• Analyze and report on social media metrics to measure the success of campaigns.
• Monitor social media channels for industry trends and competitor activity.
• Engage with followers and respond to comments and inquiries promptly.
• Stay updated on the latest social media trends and emerging platforms.
• Collaborate with graphic designers and other creatives for visually engaging posts.
• Organize and run promotional campaigns and contests on social media platforms.
• Research and identify new content and engagement opportunities for brand growth.
• Manage social media advertising budgets and oversee the performance of paid campaigns.
• Implement SEO and SEM strategies for optimized social media presence and reach.

Requirements

• Bachelor's degree in Marketing, Communications, or related field is preferred.
• Proven experience as a Social Media Executive or similar role in a business setting.
• Proficiency with social media management tools and analytics platforms is required.
• Excellent understanding of social media platforms, trends, and best practices.
• Strong communication and interpersonal skills for effective teamwork and collaboration.
• Ability to develop creative content that reflects the brand's voice and values.
• Experience in running paid advertising campaigns on social media platforms is essential.