Digital Marketing Executive (225-810)

As a Digital Marketing Executive, you will play a pivotal role in driving the online presence and growth of the company. Your primary focus will be on developing and implementing digital marketing strategies that align with the company’s goals, enhancing brand awareness, and generating leads. You will work closely with various teams to create innovative campaigns, analyze performance metrics, and optimize the digital marketing tactics. A successful candidate will be well-versed in the latest digital marketing trends and technologies, possess strong analytical skills, and demonstrate creativity in overcoming marketing challenges. This role requires a proactive approach to identifying opportunities for growth and improvement within digital platforms.

Responsibilities

• Design, implement, and manage comprehensive digital marketing campaigns across various channels.
• Optimize website content and structure for SEO to improve search engine rankings.
• Monitor and analyze online marketing performance and adjust strategies accordingly.
• Develop content marketing strategies that align with the company’s brand and objectives.
• Manage the company’s social media platforms to increase engagement and brand visibility.
• Collaborate with external agencies, vendors, and partners to enhance campaign performance.
• Use data analytics tools to track marketing metrics and KPIs for continuous improvement.
• Create reports on web traffic, conversions, and other vital performance statistics.
• Stay updated with the latest digital marketing trends and best practices in the industry.
• Coordinate with content creators to ensure consistency in tone and style across all platforms.
• Identify new digital marketing opportunities and propose initiatives for growth.
• Ensure compliance with online advertising regulations and data protection standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field is required.
• Proven experience in a similar digital marketing role within a corporate setting.
• Strong understanding of SEO, SEM, PPC, and other digital marketing strategies.
• Proficient in using Google Analytics and other digital marketing tools and platforms.
• Excellent verbal and written communication skills with a creative mindset.
• Ability to work independently and as part of a team to meet deadlines.
• Strong analytical skills with a focus on metrics and data-driven decision making.