Social Media Executive (225-812)

As a Social Media Executive, you will be at the forefront of our brand’s digital presence. Responsible for creating, curating, and managing content across multiple social media platforms, you will engage with our audience to build relationships and enhance our online community. Your strategic mindset will be pivotal in planning and executing innovative social media strategies that align with our business goals. You will analyze current trends to inform your approach, ensuring our brand stays relevant in the ever-evolving social media landscape. Your creativity and communication skills will drive campaigns that captivate audiences, foster loyalty, and ultimately boost our online engagement metrics.

Responsibilities

• Create, curate, and manage published content across various social media platforms.
• Develop social media strategies to align with company goals and objectives.
• Collaborate with marketing and design teams to develop social media campaigns.
• Engage with online audiences to build relationships and increase brand awareness.
• Analyze social media metrics to adjust strategies for maximum effectiveness.
• Stay up-to-date with current technologies and trends in social media.
• Design and implement a content calendar to ensure a consistent brand voice.
• Monitor SEO and web traffic metrics to inform social media efforts.
• Foster relationships with key influencers to advocate for the brand.
• Respond to followers' queries and monitor customer reviews on social media.
• Track and report on ROI for social media campaigns and initiatives.
• Maintain a collaborative relationship with other departments to support their social media needs.

Requirements

• Proven work experience as a Social Media Executive or similar role.
• Strong understanding of social media platforms and their respective audiences.
• Excellent verbal and written communication skills are essential.
• Ability to develop creative and engaging content across social media channels.
• Experience with social media management tools and analytics software.
• Strong analytical skills for tracking and improving social media metrics.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.