SEO Executive (225-812)

An SEO Executive plays a crucial role in enhancing a company's online presence and visibility in search engines. Tasked with optimizing website content, implementing effective SEO strategies, and monitoring performance using tools like Google Analytics, the SEO Executive is instrumental in driving organic traffic and improving search engine rankings. This position requires a blend of technical acumen, analytical skills, and an understanding of current SEO practices. The SEO Executive collaborates with content creators, web developers, and marketing teams to ensure that SEO best practices are incorporated into every aspect of a company's digital marketing efforts. Staying updated with the latest trends and algorithm changes is essential to maintain and enhance the company's search engine visibility.

Responsibilities

• Conduct keyword research to identify high-value terms for the company's site.
• Optimize website content, including meta descriptions, headers, and image tags.
• Monitor and analyze website traffic through Google Analytics and other tools.
• Develop and implement link building strategies to improve domain authority.
• Collaborate with content creators to integrate SEO strategies into content marketing.
• Keep up to date with the latest SEO trends and algorithm updates.
• Prepare detailed SEO reports to track and communicate progress and performance.
• Enhance user experience on the website to improve search engine rankings.
• Conduct competitive analysis and provide insights on SEO performance.
• Work closely with web developers to ensure proper implementation of website SEO.
• Provide training and guidance to the company on SEO best practices.
• Manage SEO projects and coordinate with marketing teams for integrated strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as an SEO Executive or similar role in digital marketing.
• In-depth knowledge of Google Analytics and web analysis tools.
• Strong understanding of current SEO practices and techniques.
• Excellent analytical and problem-solving skills with attention to detail.
• Ability to work collaboratively with cross-functional teams and departments.
• Strong written and verbal communication skills for effective reporting.