Digital Content Manager (225-902)

As a Digital Content Manager, you will play a pivotal role in creating, curating, and managing digital content across various platforms. Your main responsibilities will include developing content strategies to drive traffic and engagement, overseeing content creation and distribution, and ensuring brand consistency. You'll utilize your expertise in digital marketing to amplify the reach and impact of content that resonates with target audiences. In this role, collaboration will be key, as you’ll work closely with cross-functional teams to meet business goals and deliver top-notch content. You'll also perform research and analysis to keep content fresh, relevant, and optimized for SEO, ensuring visibility and user engagement. Your passion for storytelling, coupled with your business acumen, will help in crafting compelling narratives that capture audience attention and foster community growth.

Responsibilities

• Develop and implement comprehensive digital content strategies across various platforms.
• Oversee content creation, ensuring alignment with brand and marketing objectives.
• Coordinate with writers, designers, and other content creators to produce high-quality materials.
• Analyze user engagement metrics and make necessary adjustments to content strategies.
• Ensure all digital content adheres to SEO best practices for optimal visibility.
• Stay up-to-date with industry trends and emerging digital content strategies.
• Manage content calendars and project timelines to ensure timely publication.
• Collaborate with marketing teams to produce promotional content for campaigns.
• Establish KPIs and report on content performance and engagement levels.
• Maintain consistency in tone and style across all digital media channels.
• Engage with audiences on social media to foster community and brand loyalty.
• Identify opportunities to repurpose existing content for maximum impact.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation, management, and strategy development.
• Strong understanding of SEO best practices and digital marketing techniques.
• Excellent written and verbal communication skills with keen attention to detail.
• Proficiency in content management systems and social media platforms.
• Ability to work collaboratively and lead cross-functional content teams effectively.
• Strong analytical skills to interpret data and translate it into actionable strategies.
• Familiarity with tools like Google Analytics and SEO optimization software.