Associate Product Marketing Manager (225-1008)

An Associate Product Marketing Manager is an integral part of the marketing team, responsible for supporting product marketing strategies and initiatives. This role requires a deep understanding of market dynamics, consumer behavior, and competitive landscapes to help ensure the successful launch and lifecycle management of products. The Associate Product Marketing Manager works closely with cross-functional teams including product development, sales, and customer support to deliver seamless execution of marketing plans. The ideal candidate will be able to think strategically and execute meticulously, demonstrating strong communication and analytical skills. The role offers an exciting opportunity to contribute to the company's growth by driving market adoption and ensuring product success across multiple channels.

Responsibilities

• Assist in developing and executing product marketing strategies and plans.
• Collaborate with product managers to define product positioning and messaging.
• Prepare and manage marketing materials to support new product launches.
• Conduct market research to identify trends and consumer insights.
• Analyze competitors and identify opportunities for differentiation and positioning.
• Coordinate with sales teams to provide them with the necessary tools and information.
• Develop and implement promotional campaigns across various marketing channels.
• Monitor ongoing product performance and report on key metrics to stakeholders.
• Assist in planning and executing product-specific events and trade shows.
• Manage relationships with external partners to ensure alignment and collaboration.
• Gather customer feedback and insights to guide product improvements and refinements.
• Support marketing team in ad-hoc projects and administrative duties as required.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required.
• At least 2 years of experience in product marketing or related roles.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and interpersonal skills for cross-team collaboration.
• Ability to manage multiple tasks simultaneously and meet tight deadlines.
• Proficiency in digital marketing tools and platforms is highly desirable.
• Creative thinking and problem-solving skills for innovative campaign development.