Marketing Executive-ERP Software (225-711)

We are seeking a dynamic and experienced Marketing Executive with a solid background in ERP Software to join our team. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to enhance our brand presence and support the sales team in achieving business goals. The ideal candidate should have a deep understanding of the ERP software industry, excellent communication skills, and the ability to execute campaigns that drive results. You will work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives. If you are a creative thinker with a passion for technology and a knack for strategic planning, we would like to meet you.

Responsibilities

• Develop and execute marketing strategies specific to ERP software solutions.
• Collaborate with sales teams to align marketing campaigns with sales objectives.
• Conduct market research to understand trends and customer needs in ERP software.
• Create engaging content for various marketing channels, including blogs and social media.
• Organize and coordinate events and webinars to generate leads and increase engagement.
• Analyze marketing campaign performance and optimize based on metrics and feedback.
• Manage digital marketing efforts including SEO, SEM, and email marketing initiatives.
• Establish and manage relationships with key partners and stakeholders in the industry.
• Budget and manage marketing projects, ensuring cost-effectiveness and ROI.
• Develop and implement brand positioning and messaging for ERP software products.
• Monitor competition and provide insights to adjust marketing strategies accordingly.
• Support sales teams with marketing collateral and necessary resources for client meetings.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Executive, preferably in the ERP software industry.
• Strong understanding of digital marketing strategies and tools applicable to ERP solutions.
• Excellent verbal and written communication skills, capable of crafting compelling content.
• Ability to work collaboratively in a cross-functional team environment.
• Proficiency in analyzing market data and deriving actionable insights for strategy adjustments.
• Familiarity with CRM and ERP systems and how they benefit business processes.