Strategy & Marketing Manager (225-812)

The Strategy & Marketing Manager is a pivotal role responsible for driving the overall marketing and strategic direction of the organization. This role involves developing, implementing, and overseeing marketing and strategy plans that align with business objectives, to drive sustainable growth and enhance the company's competitive edge. The individual will work closely with senior leadership, business units, and cross-functional teams to identify market trends, customer needs, and opportunities for growth. The role demands a visionary leader with strong analytical and problem-solving skills, who can transform insights into actionable strategies. The ideal candidate possesses a deep understanding of market dynamics and has a proven track record in crafting and executing effective marketing campaigns that boost brand awareness and revenue. This position entails the responsibility of positioning the brand in the market, building relationships with stakeholders, and ensuring the company's offerings meet customer expectations.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with organizational goals and objectives.
• Conduct market research to identify customer needs, market trends, and competition activities.
• Collaborate with cross-functional teams to integrate marketing strategies with business operations.
• Oversee the planning and execution of marketing campaigns across multiple channels.
• Analyze and interpret data to identify opportunities and assess the effectiveness of marketing efforts.
• Work closely with the sales team to develop and implement sales and marketing initiatives.
• Foster relationships with key stakeholders, partners, and vendors to enhance brand positioning.
• Manage the marketing budget and allocate resources effectively to meet strategic objectives.
• Lead the development of brand identity and ensure consistency across all marketing materials.
• Track performance metrics and KPIs to assess campaign effectiveness and strategy adjustments.
• Prepare and present reports to senior management on marketing strategy performance and insights.
• Stay updated with the latest industry trends to ensure innovative and competitive marketing proposals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• At least five years of experience in strategic marketing, with a proven track record of success.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent leadership, communication, and interpersonal skills to manage cross-functional teams effectively.
• Proficiency in digital marketing tools, CRM software, and market research techniques.
• Ability to manage multiple projects in a fast-paced, dynamic environment with a results-driven approach.
• Strong problem-solving abilities and creative thinking to drive innovative marketing strategies.