Social Media Specialist 19O25

The Social Media Specialist will play a pivotal role in enhancing our brand presence and engaging our target audience through various social media platforms. In this dynamic role, you will be responsible for creating, curating, and managing the content that helps to drive brand awareness, generate inbound traffic, and encourage product adoption. You will collaborate closely with marketing, public relations, and other creative teams to develop a comprehensive social media strategy that aligns with our business objectives. The ideal candidate will be a creative thinker with strong writing skills and an in-depth understanding of the digital landscape, capable of analyzing trends to predict how to effectively reach and engage our audience while ensuring that all social media efforts are inline with the company's overall marketing initiatives.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with company goals.
• Create engaging, high-quality content for various social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels to respond to user engagement and feedback promptly.
• Analyze social media metrics to measure the success of campaigns and optimize strategies.
• Collaborate with marketing and creative teams to ensure brand consistency in all efforts.
• Stay updated on the latest social media trends, tools, and best practices to recommend new approaches.
• Coordinate with influencers and partners to enhance brand recognition and reach.
• Manage paid social media advertising campaigns and budgets efficiently.
• Develop regular reports on social media performance and insights for stakeholders.
• Identify and engage with potential social communities and customer groups.
• Create schedules for posting content that maximizes audience engagement and traffic.
• Ensure legal adherence and compliance with digital privacy regulations in all campaigns.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field is preferred.
• Proven work experience as a Social Media Specialist or similar role with measurable results.
• Strong knowledge of social media platforms, tools, and analytics software.
• Excellent written and verbal communication skills with a creative approach.
• Experience in managing social media advertising campaigns and budgets effectively.
• Ability to multitask, prioritize, and manage time efficiently in a fast-paced environment.
• Demonstrable understanding of social media trends, audience demographics, and engagement strategies.