Social Media Manager (225-829)

A Social Media Manager plays a pivotal role in shaping and promoting a brand's online presence. Tasked with creating, scheduling, and monitoring content across various social media platforms, the Social Media Manager aims to enhance brand recognition, audience engagement, and company reputation. This role demands a strategic thinker, someone who can adapt quickly to trends, and effectively communicate the company's vision and values. The ideal candidate is versed in analytical tools that measure engagement and success rates and is adept at crisis management. Creativity, innovation, and a finger on the pulse of current online trends are essential attributes for anyone aspiring to thrive in this dynamic environment.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance online presence.
• Create engaging and original content tailored to various social media platforms.
• Schedule and publish posts to maintain a consistent brand voice and message.
• Monitor social media channels for potential customer inquiries and feedback.
• Conduct regular analysis of social media performance using analytical tools.
• Collaborate with the marketing team to align social media content with overall marketing goals.
• Stay updated on trending topics and emerging social media platforms.
• Engage with social media users through replies, comments, and direct messages.
• Develop and manage social media advertising campaigns to boost engagement and visibility.
• Track, report, and analyze social media analytics to measure success and areas for improvement.
• Handle customer concerns and issues on social media promptly and professionally.
• Create a social media crisis management plan for addressing any reputation risks.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Manager or similar role is required.
• Strong writing, editing, and verbal communication skills are mandatory.
• Familiarity with social media management tools and analytics platforms.
• Ability to multitask and prioritize in a fast-paced environment effectively.
• Excellent understanding of social media platforms such as Facebook, Twitter, and Instagram.
• Creative thinking and problem-solving abilities to develop innovative content strategies.