SEO Expert (225-822)

As an SEO Expert, you will play a pivotal role in enhancing our company’s online visibility and search engine performance. We are seeking a results-driven professional with a comprehensive understanding of the latest SEO strategies and trends. You will be responsible for executing SEO tactics that increase organic search rankings and drive inbound traffic. Your expertise will help us reach broader audiences, improve rankings on search engines, and optimize our website content. You'll collaborate with cross-functional teams including marketing, content, and web development to implement strategic SEO initiatives. Your role will demand strong analytical skills to assess campaign efficacy and make data-driven adjustments where needed.

Responsibilities

• Develop and implement effective SEO strategies, both on-page and off-page.
• Conduct thorough keyword research to guide content creators effectively.
• Analyze and report on SEO metrics to measure success and generate insights.
• Work collaboratively with content and marketing teams to optimize web content.
• Stay updated with the latest SEO algorithms and trends to ensure compliance.
• Optimize website structure, URL architecture, and navigation for enhanced SEO.
• Perform regular SEO audits to identify and rectify issues impacting performance.
• Monitor website analytics and reports to track site traffic and search rankings.
• Implement backlink strategies to enhance site authority and search visibility.
• Improve user experience by collaborating with UX/UI teams for better engagement.
• Train and support team members on SEO best practices and tools.
• Coordinate with developers to ensure SEO requirements are well-integrated.

Requirements

• Bachelor's degree in Marketing, Information Technology, or related field.
• Proven experience as an SEO Expert or similar role with tangible results.
• Proficiency in SEO tools like Google Analytics, SEMrush, and Moz.
• Strong understanding of search engine algorithms and ranking methods.
• Familiarity with HTML, CSS, JavaScript, and content management systems.
• Excellent written and verbal communication skills for effective collaboration.
• Proven track record of increasing rankings and improving website traffic.