SEO Executive (225-717)

As an SEO Executive, you will play a crucial role in developing and implementing effective search engine optimization strategies to enhance the online visibility and search engine ranking of our company's digital assets. You will be responsible for conducting thorough keyword research, optimizing website content, and ensuring our web presence is fully optimized for search engines. The ideal candidate will have a strong understanding of SEO best practices, current trends, and a proven track record in driving organic traffic growth. You will collaborate closely with digital marketing teams to integrate SEO strategies into broader marketing efforts and continuously analyze performance data to refine and improve our SEO initiatives. Your creativity, analytical skills, and strategic thinking will be pivotal in helping our business achieve its online marketing goals.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for traffic growth.
• Optimize on-page elements including meta tags, headers, and content for SEO.
• Develop and implement link-building strategies to improve domain authority.
• Monitor and report on website performance using SEO and analytics tools.
• Collaborate with content creators to ensure SEO best practices are followed.
• Stay current with the latest SEO and digital marketing trends and techniques.
• Perform competitive analysis to benchmark performance against industry standards.
• Enhance site architecture to improve navigation and user engagement.
• Evaluate and recommend changes to website architecture, content, linking, etc.
• Conduct technical SEO audits to identify areas for improvement.
• Utilize performance data to adjust SEO strategies and improve results.
• Coordinate with web developers to ensure that website enhancements support SEO goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• At least two years of experience working in an SEO-focused role required.
• Proficiency with SEO tools such as Google Analytics, SEMrush, or Moz.
• Strong analytical skills and ability to translate data into actionable insights.
• Familiarity with HTML, CSS, and JavaScript development and constraints.
• Excellent communication skills, both written and verbal, are essential.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.