Generative Engine Optimization (GEO) Executive (225-901)

The role of a Generative Engine Optimization (GEO) Executive is pivotal in the cutting-edge field of content optimization and AI technologies. This position involves overseeing and enhancing the processes that drive the generation of intuitive, engaging, and optimized content outputs from AI models. As a GEO Executive, you will be tasked with leveraging AI tools, data analytics, and innovative strategies to improve the efficiency and effectiveness of content production. You will collaborate closely with technical teams, marketing experts, and data scientists to ensure that generative outputs not only meet the desired quality standards but also achieve commercial and strategic objectives. This role requires a balance of creative vision and analytical acumen to facilitate the continuous development and deployment of sophisticated AI content strategies that align with business goals.

Responsibilities

• Develop and implement comprehensive strategies for optimizing generative AI content outputs.
• Collaborate with data scientists and software developers to enhance AI models' performance.
• Monitor and analyze the efficiency of generative engine processes and outputs.
• Conduct regular testing and validation of AI-generated content for quality assurance.
• Provide insights and recommendations for improving content generation algorithms.
• Lead workshops and training sessions on best practices in generative engine optimization.
• Coordinate with marketing teams to align generated content with brand messaging.
• Develop KPIs and metrics to measure the success of GEO strategies and implementations.
• Identify and mitigate any potential risks associated with AI-driven content generation.
• Stay updated with the latest trends and technologies in AI and content optimization.
• Manage external partnerships and vendor relationships for AI tools and software.
• Prepare and present detailed reports to senior management on GEO performance.

Requirements

• Bachelor’s degree in Computer Science, Marketing, or a related technical field.
• Minimum of 3 years’ experience in AI-driven content optimization or digital marketing.
• Proficiency in AI tools and analytical software used for content generation.
• Strong project management skills with the ability to manage multiple initiatives.
• Excellent communication skills for collaboration across diverse teams and stakeholders.
• Demonstrated ability to think strategically while implementing effectively.
• Experience with data-driven decision-making and performance analysis methodologies.