Middle East AI Lead

Role Purpose

Edelman is seeking a Middle East AI Lead to drive adoption and integration of AI across our internal operations and client work. Reporting into our EMEA AI leadership, this is a key strategic role focused on market enablement, execution, and commercial impact . You’ll partner closely with client, sector, and specialty leaders to embed AI into daily workflows, client programs, and Edelman’s broader transformation efforts. If youre passionate about people-led innovation, AI enablement, and building real-world solutions that deliver impact - this is your opportunity to lead from the front.

Key Responsibilities

Market Leadership, Execution & Enablement

• Localize Edelman’s global AI vision into MIDDLE EAST-specific initiatives and priorities.
• Partner with client, sector, and specialty leads to embed AI tools and practices into everyday work.
• Roll out proprietary AI solutions (Archie, Trust Stream, custom content models, agentic workflows) with clear adoption targets by practice and account.
• Coordinate the MIDDLE EAST AI Ambassador network, delivering or orchestrating tailored enablement and AI fluency training.
  
  
  

• Act as a visible role model for AI adoption through showcases, training sessions, and internal communications that highlight team successes.
• Apply the Account-Based Transformation framework to MIDDLE EAST accounts, auditing workflows, piloting automation, and creating lighthouse cases.
• Support change management programs to integrate AI into ways of working and commercial processes.
• Share market insights and adoption progress with the EMEA Chief AI Officer and EMEA AI Leads team to strengthen cross-market learning.
• Create and execute a MIDDLE EAST market change plan, including stakeholder mapping, change impact assessments, role-based communications trainings, and reinforcement, using a recognized methodology (e.g., Prosci/ADKAR) to drive sustained behavior change.
• Define and track adoption KPIs and leading indicators (such as percentage of priority workflows automated, time saved, model usage/quality, and enablement completion). Conduct a monthly “AI Ways of Working” review with market leadership to identify and remove blockers while sustaining momentum.
  
  
  

• Support pitches and scopes with AI-enabled offerings, helping account teams position solutions and build client confidence.
• Support the market launch of GEOSight Edelman Introduces GEOsight: A New Solution for Brand Visibility in AI Search | Edelman
• Contribute to lighthouse engagements with MIDDLE EAST clients, generating proof points and case studies.
• Advise client teams on AI Adoption journeys in the Marketing and Communication sector, leveraging Edelman’s IP on Trustworthy AI transformation and change.
  
  
  

• 5–7 years of experience in consulting, marketing, communications, or digital transformation, with hands-on exposure to AI or automation.
• Experience supporting client delivery and contributing to pitches or business development.
  
  
  

• Strong understanding of generative AI, workflow automation, and data-driven communications (coding not required).
• Clear communicator who can translate technical concepts for non-technical audiences.
• Skilled at driving adoption and change in multi-team environments.
• Familiar with offering design, pricing discussions, and efficiency measurement.
  
  
  

• Builder mindset, pragmatic, and quick to pilot new solutions.
• Collaborative and hands-on, with a focus on team enablement.
• A passion for people-driven change, empathy, curiosity and growth mindset.
• High integrity, committed to responsible AI adoption and measurable client value.