Marketing Specialist

About Nybl

We are developing an AI ecosystem that enables businesses, in any industry, to be able to deploy

artificially intelligent solutions using both our platform and applications. Our mission is to develop

science-based, physics-informed AI applications for the critical industries that humanity needs to

survive and thrive.

By enabling brilliant people to solve pressing humanitarian, energy, scientific, and sustainability

challenges, we’re proving the power of AI to make a global impact. Our vision is to democratize AI -

unlocking the full depth and breadth of human potential through our suite of AI applications, a

world-class ML framework, and a platform that transforms data into actionable intelligence.

Job Description

We’re looking for a Marketing Specialist to join nybl’s marketing team. This role is ideal for someone with 2–4 years of experience who is ready to take the next step in their career. You’ll bring proven expertise in one of two areas (Digital Marketing or Content Marketing) and take ownership of initiatives that directly support demand generation, pipeline growth, and revenue impact. At nybl, you’ll gain visibility across the wider marketing function, and your focus will be to take ownership of either area. This is an opportunity to build on your existing expertise while shaping the way we scale marketing. Our team spans 11 countries and operates in hybrid and remote setups. This particular role is hybrid and based in Dubai, UAE.

Digital Marketing

Some of what you’ll do:

• Own and manage nybl’s website, including updates, UX improvements, and optimization
• Conduct regular SEO/SEM audits and implement improvements to improve conversions
• Plan, execute, and optimize paid media campaigns across LinkedIn, Google, and other
  
  

• Build and maintain performance dashboards to track digital KPIs (traffic, CTR, conversions,
  
  

• Collaborate with content and design to develop assets that support digital campaigns
• Identify opportunities to test, experiment, and improve conversion rates across channels
  
  

• Create and manage content that fuels campaigns, including case studies, blogs, customer
  
  

• Plan and execute content-driven campaigns such as webinars, roundtables, industry events,
  
  

• Develop and manage email nurture flows and HubSpot automation to engage prospects
• Coordinate campaign assets across channels (social, email, landing pages, PR) for
  
  

• Build and maintain a campaign calendar tied to sales and marketing objectives
• Measure and report on campaign and content performance, providing insights for
  
  

• 2–4 years of experience in marketing with proven depth in either Digital Marketing (website,
  
  

• Track record of contributing to demand generation, pipeline growth, and revenue outcomes
• Proficiency with tools such as HubSpot, Google Analytics, LinkedIn Ads, Google Ads, or
  
  

• Experience managing projects or campaigns from planning through execution & reporting
• Strong understanding of B2B marketing funnels and lead lifecycle stages (MQL, SQL)
• Excellent writing, communication, and organizational skills
• Ability to balance strategic thinking with hands-on execution
• Ambition to grow into a role with more ownership and impact
  
  

• The opportunity to own a core area of marketing and see your work directly impact the
  
  

• Hands-on experience with digital channels and/or content-driven campaigns in a deep-tech
  
  

• Exposure to the full marketing function while building depth in your specialization
• The chance to work closely with other marketers and commercial teams, gaining visibility
  
  

• A clear pathway to grow your skills and step into greater ownership as nybl’s marketing