Marketing Manager

Who you are

You’re a confident and creative marketing strategist with executional excellence—equally comfortable shaping big-picture strategy or diving into the details. Data-driven and results-oriented, you thrive on driving measurable impact.

A natural communicator and collaborator, you build strong relationships across teams and with external partners. You’re curious, proactive, and unafraid to challenge the status quo in pursuit of best-in-class marketing.

Above all, you’re a leader who values feedback, mentorship, and collective success.

What you’ll do

1. Marketing Strategy & Planning

• Develop and own Tactical’s brand positioning, value proposition, and go-to-market strategy to drive revenue growth and talent attraction.
• Define target audience personas and messaging frameworks for business development and recruitment marketing.
• Translate insights, data, and industry trends into actionable strategies, creative briefs, and campaign plans.
• Align marketing strategies to business objectives and measure performance via ROI-focused dashboards.
• Build and maintain a seasonal campaign calendar aligned with key commercial milestones.

2. Campaigns & Channels Management

• Plan and execute full-funnel campaigns across paid, earned, and owned channels, ensuring clear objectives and measurable results.
• Manage end-to-end campaign development: briefing, content creation, execution, optimisation, and reporting.
• Partner with the Growth Team to support pitch decks, case studies, and creds updates, ensuring Tactical wins new business and strengthens retention.
• Grow and optimise Tactical’s social media presence (including leadership profiles), leveraging data-driven strategies for maximum reach and engagement.

3. Brand, PR & Employer Branding

• Oversee brand integrity across all touchpoints, ensuring consistency in design, tone, and experience.
• Lead brand guideline updates and maintain the Marketing Wiki for internal use.
• Partner with People Ops to design and execute employer branding campaigns that attract top-tier talent.
• Own PR strategy, including thought leadership initiatives, event partnerships, and media relations to elevate Tactical’s profile.
• Develop high-impact marketing collateral—creds decks, FAQs, case studies, and POV papers—to support pitches and client conversations.

4. Business Development Enablement

• Act as a strategic partner to the Growth Team, ensuring marketing assets directly support revenue objectives.
• Develop and maintain creds decks, case studies, and RFP templates that convert prospects into partners.
• Collaborate on pitch strategy, injecting creative positioning and market insights to differentiate Tactical.
• Track and analyze marketing-driven lead conversions, reporting impact on business revenue.

5. Leadership & Team Development

• Manage and mentor a small team (1–2 juniors) and freelancers, scaling as the business grows.
• Foster a culture of creativity, accountability, and continuous improvement within the Marketing pod.
• Serve as an advisor to leadership, aligning marketing efforts with company priorities and commercial goals.
• Drive internal communications and thought leadership initiatives to keep teams informed and engaged.

What youll bring

• 5+ years experience in marketing, with proven expertise across brand, campaigns, and growth strategy.
• A track record of leading successful multi-channel campaigns and delivering measurable business results.
• Experience managing small teams and collaborating with leadership and cross-functional stakeholders.
• Strong understanding of digital marketing platforms, analytics tools, and performance optimization.
• Ability to craft compelling narratives through decks, case studies, and thought leadership content.
• Comfort with data and reporting, using insights to drive continuous improvement.
• A passion for innovation in brand, content, and experience marketing.

About us

Tactical is a global creative & innovation studio. Born from social and inspired by culture, we’re champions of storytelling across the platforms and technologies that shape the internet; today and tomorrow.

We work with brands to connect the dots in a maze of swipe, tap, irrelevant.

And if you’re still with us at this point…

Please reach out to us if you feel this role suits you and your development needs. We champion people and kick-ass work.

We’re always interested in meeting new people, hearing their story and being challenged.

Send us a note, tell us about yourself and let’s chat 💬