Marketing Executive (225-812)

A Marketing Executive plays a vital role in a company's marketing department, where they are responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. They work across a variety of channels and use a combination of digital and traditional marketing strategies to promote the company's products or services. This role involves a mix of creativity, analytical skills, and project management. The Marketing Executive collaborates closely with the sales team, market research departments, and the design team to ensure cohesive marketing strategies that align with the company’s brand. They continuously analyze market trends and consumer behavior to optimize marketing processes and identify opportunities for improvement. If you have a passion for marketing and can manage multiple initiatives simultaneously, this dynamic position is a perfect fit for you.

Responsibilities

• Develop and implement marketing strategies tailored to the company's objectives.
• Coordinate with cross-functional teams to create cohesive marketing campaigns.
• Conduct market research to identify trends, competitor insights, and consumer needs.
• Oversee the creation and distribution of promotional content like emails, blogs, and ads.
• Manage the company's social media presence and engage with online communities.
• Analyze marketing campaign performance and provide reports with actionable insights.
• Collaborate with the sales team to align marketing goals with sales targets.
• Organize and participate in promotional events, trade shows, and exhibitions.
• Stay updated with the latest industry trends, tools, and technologies.
• Manage relationships with external vendors to ensure quality and timeliness of work.
• Develop innovative and creative ideas for marketing and promotional activities.
• Monitor budgets and allocate resources across various marketing projects efficiently.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Two to four years of experience in marketing or related roles.
• Strong understanding of marketing principles, digital marketing, and market research.
• Excellent communication and interpersonal skills with the ability to work collaboratively.
• Proficiency in marketing software and tools such as CRM and SEO/SEM analytics.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Creative mindset with a strong attention to detail and ability to think outside the box.
• Ability to analyze data, interpret marketing analytics, and report on KPIs effectively.