Marketing Executive (225-1009)

The Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. The ideal candidate will have a strong marketing background with the ability to craft effective marketing strategies and campaigns. This position requires a proactive and innovative thinker who can leverage analytical skills to optimize marketing performance. Working closely with the sales department, the Marketing Executive will develop marketing strategies that drive growth and enhance brand presence. Flexibility and the capacity to embrace new challenges in a diverse and dynamic work environment are crucial. Exceptional communication skills and a commitment to staying updated with current market trends are essential to succeed in this role.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness.
• Create content that resonates with target audiences across multiple channels.
• Coordinate with cross-functional teams to produce exemplary marketing materials.
• Analyze market trends and competitive landscape to inform strategic decisions.
• Manage marketing budgets and track expenditure to ensure cost-efficiency.
• Generate innovative ideas to promote marketing campaigns and increase engagement.
• Ensure brand consistency and compliance across all marketing initiatives.
• Conduct research to identify new market opportunities and consumer preferences.
• Prepare performance reports and make data-driven decisions for optimization.
• Collaborate with sales to align marketing campaigns with sales objectives and targets.
• Monitor and optimize digital marketing channels for maximum performance and ROI.
• Liaise with external agencies or vendors to augment in-house marketing capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least three years of experience in marketing or related roles required.
• Proficiency in digital marketing tools and platforms for effective campaigns.
• Strong analytical abilities to interpret complex market and performance data.
• Demonstrated ability to manage multiple projects and deadlines efficiently.
• Excellent verbal and written communication skills for diverse audiences.
• Creative thinker capable of developing innovative marketing strategies and solutions.