Marketing Executive (225-1001)

As a Marketing Executive at our dynamic and forward-thinking company, you will play a crucial role in developing and implementing the marketing strategies that will amplify our brand presence and reach target audiences. You will be tasked with planning, executing, and monitoring various marketing campaigns across different platforms, driving initiatives that promote business growth. This role requires a blend of creative and analytical skills, as you will work closely with other departments to create compelling content, analyze market trends, and identify new opportunities. Successful candidates will have a strong understanding of current marketing tools and strategies, as well as the capability to lead integrated digital marketing campaigns from conception to execution.

Responsibilities

• Develop effective marketing strategies that align with company business objectives.
• Create and manage promotional content for various platforms including social media.
• Coordinate cross-functional teams to ensure marketing initiatives are aligned and timely.
• Analyze the performance of marketing campaigns to optimize results and ROI.
• Conduct market research to identify emerging trends and new market opportunities.
• Manage budgets effectively and ensure all marketing activities stay within the financial plan.
• Collaborate with designers and content creators to produce high-quality marketing materials.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Identify potential partners for promotional collaborations to expand brand reach.
• Prepare detailed reports on the performance of marketing campaigns with actionable insights.
• Organize and attend marketing activities or events to raise brand awareness.
• Support the sales team with insightful marketing data and performance metrics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field required.
• Minimum of three years of experience in marketing or related field required.
• Proven experience in executing successful digital marketing campaigns effectively.
• Strong analytical skills and data-driven thinking are necessary for this role.
• Excellent written and verbal communication skills are required for this position.
• Experience using marketing software tools and platforms effectively is essential.
• Ability to work independently as well as collaborate with a team effectively.