Marketing Director - GCC

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within Knauf GCC, based in Dubai, UAE could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are a global manufacturer of construction materials and within our Group, our 42,000 team members in 96 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyones contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Knauf GCC is proud to be part of the Knauf Group. We have heritage in Gypsum manufacturing and have big plans for the future. Our global reach continues to grow, and we are looking for passionate, ambitious leaders to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another leader to join us as the Marketing Director, GCC.

Can you say ‘yes’?

• Do you treat your colleagues with respect?
• Do you always have the customer in mind?
• Do you act with future generations in mind?
• Do you have a proven track record of delivering results?
• Do you like to seek out opportunities to grow and develop?
  
  

What You’ll Be Doing

The Marketing Director is responsible for leading the strategic initiatives for GCC countries across Trade Marketing, Digital Marketing, Digital tools, Brand, Marketing Communication, Product Management, Product Innovations (NPD identification), New Product Launches (NPL), and Sector solutions. This role is essential for driving premium brand positioning and sales through innovative, digital-first marketing campaigns and trade activities. The ideal candidate will possess strong experience within the construction manufacturing sector or a related field, balance strategy and execution, and demonstrate excellent collaboration with stakeholders.

Key Responsibilities Are

• Lead and orchestrate Marketing, Digital, Product manager(s) and Sector manager(s) to develop and deliver cohesive marketing campaigns and innovations to customers.
• Influence Commercial strategy through the needed product innovations.
• Develop GTM plan and strategies for sector solutions for targeted sectors.
• Execute omnichannel innovative marketing strategies (online and offline) for B2B, B2C and B2B2C to build premium brand position.
• Drive product positioning and pricing strategies to maximize profitability and market share
• Drive sales growth and strengthen brand positioning across regions with targeted POS and trade marketing activities.
• Lead and guide product management team for NPD, full PLM cycle management and execute NPL process.
• Analyze market trends and competitor strategies to develop value propositions for market leadership.
• Enhance premium brand positioning in the digital sphere through robust value propositions and engaging, innovative marketing activities.
• Conduct market analysis (using focus groups, CJM etc..) to identify gaps, customer pain points and innovation opportunities for profitable growth.
• Accelerate social media and digital activities across regions by creating unified themes, encouraging best practice sharing, and driving brand synergy.
• Generating and managing marketing budget and deliver all activities on-budget on time.
• Play an active role in internal communication and employer branding in collaboration with People team.
  
  

What We’d Love For You To Have

We’re interested in you as a person—your attitude, behaviors, and values. If you bring a willingness to learn what’s needed for the role, we’d love to connect with you! Experience in the following areas would be an advantage:

• Bachelor’s degree in in Marketing or a related field; an MBA is preferred.
• Minimum 5 years of relevant Marketing leadership positions.
• Solid experience in marketing within the construction manufacturing, or related field is preferred.
• Expertise in digital marketing, brand positioning, and GTM strategy.
• Experience in developing and implementing strategic and efficient marketing plans, across multiple countries.
• Strong leadership skills, including setting direction, prioritizing, and achieving results.
• Ability to drive change across various stakeholders at all levels, with effective communication, influencing skills, and conflict management.
• Ability to be hands on and to deliver through a team, in a complex matrix environment.
• Strong analytical and problem-solving skills with the ability to translate data into high-level analysis and planning.
  
  

We’ll Provide

• Competitive Pay and Benefits
• Exciting Learning and Development Opportunities
  
  

Founded in 1932, Knauf is one of the world’s leading manufacturers of construction materials for interior design, building insulation, and design ceilings.

Knauf entered the Middle East, Africa, and South Asia (MEASA) in 1997. Today, we are a leading player across the region, with operations spanning 15 countries and 19 state-of-the-art production facilities, driven forward by 2,000 high-performing professionals.

Headquartered in Dubai, United Arab Emirates, MEASAs reach extends across Algeria, Cyprus, Egypt, the GCC, Ghana, Greece, India, Iraq, Kenya, Morocco, Nigeria, Tanzania, Tunisia, and Turkey.

In MEASA, we offer the opportunity to be part of a global family of over 41,500 colleagues in 96 countries, who are dedicated to the same core values, and to a shared sense of purpose. We encourage all our people to shape their own career, with the freedom to stretch their skills and learn new ones.

Driven by an unwavering commitment to quality, innovation and sustainability, we are building more than just exceptional gypsum-based solutions — we’re shaping a future we can all be proud of.

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