Marketing Coordinator (225-823)

The Marketing Coordinator plays a pivotal role in driving the success of marketing initiatives and strategies within a company. This position requires a creative and organized individual who can effectively coordinate marketing projects, liaise with various internal teams, and ensure that marketing campaigns are executed seamlessly. The ideal candidate will be responsible for assisting in developing marketing plans, overseeing their implementation, and ensuring that company objectives are met. This role offers the opportunity to work in a dynamic environment, engaging with different aspects of marketing from digital to traditional platforms, catering to a diverse audience. The Marketing Coordinator will also engage in market research, assisting in gathering data that will inform strategic marketing decisions. Success in this role relies heavily on the ability to juggle multiple tasks while keeping an eye on costs and timelines, ultimately contributing to the brand's growth and the company's voice in the market.

Responsibilities

• Coordinate marketing projects, ensuring they align with the company's goals and timelines.
• Liaise with internal teams to facilitate marketing campaigns and initiatives effectively.
• Assist in developing marketing strategies to enhance brand awareness and customer engagement.
• Manage digital marketing efforts, including email campaigns and social media activities.
• Oversee the production of promotional materials such as brochures and flyers.
• Conduct market research to understand customer behavior and market trends.
• Analyze marketing data and generate reports on campaign performance and ROI.
• Collaborate with the sales team to ensure alignment between sales and marketing efforts.
• Organize and coordinate promotional events, trade shows, and conferences.
• Monitor competitors' marketing strategies and provide insights for improvement.
• Track and manage marketing budgets to ensure cost-effective spending.
• Support senior marketing staff by providing administrative assistance as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in a marketing role, preferably as a coordinator or assistant.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills for effective team collaboration.
• Proficiency in Microsoft Office Suite and familiarity with marketing software tools.
• Analytical skills to interpret marketing data and generate actionable insights.
• Ability to work independently as well as part of a collaborative team environment.