Marketing Assistant Manager Visual Display

Why Join Us?

Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. Samsung Gulf Electronics, established in 1996, serves as the regional hub for Samsung Electronics in the Middle East, headquartered in Dubai, UAE. Over the years, it has played a pivotal role in delivering innovative technologies across the GCC region, including smartphones, home appliances, displays, air-conditioning and enterprise solutions. At Samsung Gulf, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.

A Snapshot of Your Day

We are seeking a talented Marketing Assistant Manager in our Visual Display Team who will be responsible for providing support to the Marketing Manager in planning and executing effective marketing campaigns. They will drive customer acquisition, retention, and engagement through strategic campaign management and contribute to the overall success of the marketing department by ensuring seamless coordination of activities and delivering impactful results. The marketing assistant manager will also promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns and etc.)

How You Will Make An Impact

Below-the-Line (BTL), Events, and Retail Print Materials

• Oversee BTL activities, including events, promotions, and experiential marketing, to enhance brand visibility and engagement.
• Coordinate the production and distribution of retail print materials, ensuring brand consistency and high-quality deliverables.
• Follow up on the execution and feedbacks & plans necessary improvements for upcoming tasks.

Above-the-Line (ATL)

• Oversee ATL activities, including PR, CRM, Digital Marketing, and influencer Management with related cross-functional teams
• Coordinate the agency briefing and follow up on the execution in line with the departments priorities.

Campaign Planning and Execution

• Perform in-depth development of a systematic communication strategy for the new product (or new product line-up) based on the environmental analysis of the market, competitor and product.
• Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touchpoints.
• Assist in the execution of marketing campaigns across various channels, ensuring timely and effective implementation.
• Monitor campaign performance, analyse data, and provide regular reports to the Marketing Manager and upper management to evaluate effectiveness and identify optimisation opportunities.
• Announce the campaigns to call centre, field team and partners and ensure the best visibility & execution
• Continuously refine and improve campaign strategies based on insights and market trends.
• Develops short- and long-term marketing campaigns and product launch plans, from planning to final execution, including reporting and KPI analysis.
• Works with legal teams to create campaign terms and conditions, communication disclaimers, and ensures regional adaptability of campaigns.

Collaboration and Communication

• Work closely with cross-functional teams, such as creative, sales, product development, and retail, to ensure alignment and seamless execution of marketing initiatives.
• Foster strong relationships with external agencies and vendors, effectively managing partnerships to deliver projects within budget and timeline constraints.
• Follows and creates digital, event, PR, CRM, and retail marketing executions by collaborating closely with Corporate Marketing and Retail teams.

Market Research and Innovation

• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Stay updated on industry best practices and new marketing techniques, bringing innovative ideas to enhance campaigns and strategies.
• Able to read BIG Data & suggest actions for marketing

Strategy Alignment and Reporting

• Contribute to the development and alignment of marketing strategies with overall business objectives.

What You’ll Need

• Bachelor’s Degree in a related field. MBA Marketing as an advantage
• 7 years of experience in marketing, preferably in a multinational company, FMCGs or the Consumer Electronics industry
• Hands-on experience in events planning & execution in UAE and/or GCC
• Ability to perform and work as a team player under strict deadlines
• Self-starter being able to work under minimal supervision
• Excellent quantitative aptitude, commercial acumen, good persuasion skills and assertive nature
• Thorough understanding of marketing and negotiating techniques
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations & reports
• Demonstrated ability to lead creative agencies, manage retail touchpoint creatives, and oversee external partners and agencies.
• Proven ability and alignment skills to engage in discussions with customers and partners for co-marketing executions.

Why You’ll Love Working with Us

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site Cafeteria with free coffee and fruits
• 1 Volunteering Day per year
• Employee Referral Program - We want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

Samsung Electronics is an equal opportunity employer and values diversity at our organization. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.