Email Marketing Specialist (225-831)

An Email Marketing Specialist is a key player in leveraging email as a pivotal channel for marketing communication and brand promotion. They focus on the execution, optimization, and analysis of email campaigns to engage customers, increase brand loyalty, and drive conversions. This role requires a blend of creativity, analytical skills, and attention to detail, as it involves crafting compelling content, ensuring emails are visually appealing and mobile-friendly, and monitoring the success metrics of campaigns. An Email Marketing Specialist must stay updated with industry trends and continually seek ways to improve performance metrics such as open rates, click-through rates, and overall campaign ROI. As a vital member of the marketing team, the specialist collaborates with cross-functional teams to align email marketing efforts with broader marketing strategies and business goals.

Responsibilities

• Develop and execute email marketing campaigns that align with business goals.
• Design engaging and visually appealing email templates using HTML and CSS.
• Segment email lists based on customer behaviors and demographics for targeted campaigns.
• Monitor and report on email campaign performance metrics and suggest improvements.
• Ensure emails are mobile-friendly and accessible across various device types and screen sizes.
• Collaborate with the content team to produce high-quality email content and copy.
• Conduct A/B testing to optimize subject lines, content, and other key elements.
• Maintain compliance with email regulations and best practices, including GDPR and CAN-SPAM.
• Work closely with the sales team to support lead generation and nurturing efforts.
• Track and analyze competitor email marketing strategies to identify opportunities.
• Integrate email marketing efforts with other digital marketing channels and initiatives.
• Stay updated on the latest trends and technologies in email marketing and automation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience working as an Email Marketing Specialist or similar role.
• Proficiency in email marketing software such as Mailchimp, Constant Contact, or HubSpot.
• Strong understanding of HTML, CSS, and design principles for email marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and email segmentation strategies for optimizing campaigns.
• Excellent communication and writing skills with close attention to detail.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Familiarity with email compliance regulations, such as GDPR and CAN-SPAM.
• Experience with CRM and marketing automation platforms is an advantage.