Digital Marketing Specialist (225-820)

The Digital Marketing Specialist plays a crucial role in the development and execution of online marketing strategies. This position requires a dynamic individual who is adept at maximizing the visibility and impact of digital campaigns across various platforms. The Digital Marketing Specialist must possess an in-depth understanding of current digital marketing trends and tools to effectively reach and engage target audiences. This role involves working collaboratively with other marketing professionals to enhance brand presence and drive traffic to digital channels. The ideal candidate is not only tech-savvy but also possesses strong analytical skills to interpret data and improve marketing effectiveness on an ongoing basis. This is an exciting opportunity for someone passionate about digital marketing and eager to contribute to a fast-paced and innovative team.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels.
• Analyze and track performance of digital marketing campaigns and provide actionable insights.
• Manage organic and paid social media marketing strategies and execution.
• Optimize content and web pages for search engine marketing (SEO) purposes.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Perform research on market trends, audience and competitors to inform marketing strategies.
• Utilize analytical tools to monitor and evaluate digital marketing performance metrics.
• Create engaging and relevant content for websites, blogs, and other digital platforms.
• Liaise with external agencies, such as digital marketing agencies or graphic designers.
• Maintain and update website content in line with brand guidelines and objectives.
• Coordinate and execute email marketing campaigns and ensure high engagement rates.
• Ensure digital campaigns are consistent with the overall brand strategy and values.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is required.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Strong understanding of current digital marketing concepts and best practices.
• Hands-on experience with SEO, Google Analytics, and Google Ads platforms.
• Excellent analytical skills with the ability to turn insights into action.
• Proficiency in social media management and content creation tools.
• Strong verbal and written communication skills for cross-team collaboration.
• Ability to manage multiple projects simultaneously with tight deadlines.
• Creative thinker with ability to propose innovative marketing solutions.