Digital Marketing Specialist (225-812)

As a Digital Marketing Specialist, you will craft and drive innovative marketing strategies to propel our brand's online presence. Your dynamic role will encompass managing digital campaigns, leading SEO efforts, and harnessing the power of social media platforms. You'll analyze data to identify trends, optimize our digital advertising budgets, and generate compelling content that resonates with our target audience. Working closely with other departments, you will ensure alignment across all digital channels, amplifying our reach and engagement. Join our team, and you will have the opportunity to bring your unique insights and creativity to a supportive environment, driving key marketing initiatives that influence our company's growth and customer engagement.

Responsibilities

• Develop and execute targeted digital marketing strategies and campaigns.
• Analyze and report on digital marketing performance and campaign outcomes.
• Manage social media platforms to enhance brand visibility and engagement.
• Conduct regular SEO audits to improve web traffic and rankings.
• Create and manage Google Ads and social media advertising campaigns.
• Collaborate with content creators and design teams for cohesive messaging.
• Monitor online engagement and respond promptly to community interactions.
• Utilize analytics tools to track digital marketing effectiveness and ROI.
• Stay updated with the latest digital marketing trends and technologies.
• Identify growth opportunities within digital platforms to increase reach.
• Maintain and optimize website content for improved user experience and SEO.
• Coordinate with cross-functional teams to align digital initiatives with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of current online marketing concepts and strategies.
• Proficiency in using SEO tools and digital marketing analytics platforms.
• Exceptional communication skills for effective stakeholder engagement.
• Adept at utilizing social media platforms for business purposes and branding.
• Ability to manage multiple projects and prioritize effectively under deadlines.