Digital Marketing Manager (225-708)

We are seeking a highly skilled and motivated Digital Marketing Manager to lead our marketing team to new heights. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies that promote our company's products and brand. They will play a significant role in enhancing brand visibility, driving traffic, and building strong customer engagement through various digital marketing channels. This position calls for an individual with a deep understanding of the latest digital marketing trends and a creative mindset to craft innovative marketing solutions. The ideal candidate should possess excellent analytical skills to monitor and optimize web analytics dashboards and reports in order to measure the performance of online campaigns and overall online presence.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness.
• Manage and oversee the company's social media platforms to engage and grow audiences.
• Coordinate and execute digital marketing campaigns across multiple channels and platforms.
• Monitor and analyze digital market trends and competitor activities to inform strategies.
• Work with content creators to produce engaging content that aligns with marketing goals.
• Utilize SEO techniques to improve the company's online presence and search rankings.
• Oversee and manage budget allocations for all digital marketing efforts and projects.
• Develop and manage strong relationships with external digital marketing agencies.
• Analyze performance data and generate insightful reports on marketing campaign efficacy.
• Stay current with emerging digital media trends to provide meaningful insights and suggest improvements.
• Lead, mentor, and develop the skills of the digital marketing team members.
• Collaborate with IT and other departments to ensure seamless integration of digital programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Proven experience of at least 5 years in a digital marketing role.
• Strong understanding of current digital marketing tools and technology.
• Experience with SEO, SEM, Google Analytics, and CRM software is essential.
• Exceptional communication and interpersonal skills for team and client interactions.
• Demonstrated ability to build and lead high-performing marketing teams effectively.
• Creative thinker with problem-solving skills and the ability to independently manage priorities.