Digital Marketing Executive (225-811)

As a Digital Marketing Executive, you will be at the forefront of our online marketing efforts, crafting strategies and content that engage audiences and drive growth. You will play a pivotal role in planning and executing digital marketing campaigns across various channels, such as social media, email, search engines, and display advertising. This position demands a creative yet analytical thinker who can not only generate innovative ideas but also measure their success through data-driven insights. You will collaborate with cross-functional teams to ensure coherent and impactful marketing initiatives that align with the company's objectives and branding guidelines. Your ability to stay abreast of the latest digital marketing trends and technologies will be crucial in keeping our strategies effective and competitive.

Responsibilities

• Develop and oversee digital marketing campaigns that align with business goals.
• Utilize SEO strategies to enhance online visibility and traffic acquisition.
• Create and manage content across different digital platforms and channels.
• Analyze and report on performance metrics to guide marketing strategies.
• Collaborate with designers and developers to improve user experience.
• Manage social media accounts and foster community engagement and growth.
• Stay updated on emerging digital trends and adapt strategies accordingly.
• Monitor and manage PPC advertising activities and budgets effectively.
• Coordinate with external agencies for specialized marketing services as needed.
• Prepare and present creative ideas to enhance brand awareness and sales.
• Act as a brand ambassador, ensuring consistency across digital platforms.
• Identify opportunities for improvement within current marketing tactics.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience in a digital marketing or advertising position.
• Strong understanding of current online marketing concepts and strategies.
• Proficiency with marketing analytics tools and content management systems.
• Excellent written and verbal communication skills are essential.
• Demonstrated ability to multitask and manage multiple digital projects.
• Keen attention to detail and ability to identify emerging market trends.