DHAMRM_Marketing Assistant Manager - Marketing

Job Description

About Dubai Holding Asset Management:

Dubai Holding Asset Management (DHAM) owns and operates an extensive portfolio of 20 landmark retail destinations and 15 residential communities. The Group plays a focal role in shaping Dubais position as a global leader in business, tourism and leisure, contributing to its position as one of the worlds most coveted and sought-after liveable destinations.

From hot-spot retail destinations like Bluewaters, JBR, Souk Madinat Jumeirah, Al Khawaneej Walk and The Outlet Village to popular attractions, including the Theatre of Digital Art, Madame Tussauds, Tr88house, Museum of Illusions, Dubai Holding Asset Management’s retail destinations captivate millions of visitors and tourists every year. Meanwhile, the niche and vibrant community centres as Bay Avenue, Mudon Community Centre, and Serena Marketplace play a vast role in enhancing the overall quality of life in residential communities, making neighbourhoods more vibrant and connected. In 2022, Dubai Holding Asset Management’s retail destinations collectively attracted over 28 million visitors and hosted over 75 events across the portfolio.

Dubai Asset Management maintains a substantial presence in Dubai with a leasing portfolio of 15 distinct residential communities, elevating the city’s global recognition as one of the most desirable and liveable destinations worldwide.

About The Job

An opportunity has arisen for Assistant Manager - Marketing to join Dubai Holding Asset Management. The main duties and responsibilities of this role:

Marketing Strategy and Plans

• Support the Marketing function’s Management and division in developing and delivering the annual marketing plan & strategy, ensuring all aspects of DR’s marketing activities align with the ethos and objective of the brand and business requirements/objectives.
• Support in the development of market positioning, competitive assessment, and customer segmentation and target customer profiling for residential portfolios.
• Ensure inclusion and collaboration between all business units including leasing property management and strategy to align on overall residential marketing strategy.
• Prepare and execute the annual calendar and plans as well as residential marketing initiatives
• Coordinate with Strategy and Leasing teams in the acquisition and analysis of market research to determine target audiences and evolve the marketing strategy for the business units through all channels.
• Implement strategies to achieve lead generation target, enhance customer loyalty, identify and leverage new revenue growth opportunities, and maximize profitability for each segment.
• Coordinate the development of brand compliant marketing collaterals – flyers, advertisements, corporate gifts etc. through the Branding and Creative Studio team.
• Prepare and share the scope of work to ensure that all marketing projects commence with a robust written brief and approved budget and that all stakeholders are clear on the project deliverables and resources required.
• Obtain approvals and manage the activation of residential communities to increase appeal and brand awareness and engagement with customers and business partners.
• Initiate strategic partnerships including, but not limited to, synergies that are Residential specific.
  
  

• Conceptualize unique marketing events for DR’s residential communities.
• Plan, manage and execute all events related to residential segment and co-ordinate customer management and interactions along with third party agencies.
• Work closely with the on-ground events team and third-party event managers to align to the overall strategy and ensure brand related set up is in line with branding guidelines and is visually engaging for better customer engagement.
• Ensure all required collaterals including prints, flyers, signages, banners, posters are implemented.
• Ensure that all event venues are safe and meet the desired health and safety standards.
• Support in obtaining all required approvals and permissions from local authorities (Dubai Police, HSE, CID) are taken in time for the events.
• Evaluate all event sponsorship opportunities and ensure effective utilization of the marketing budget on relevant sponsorship events.
• Ensure events are promoted across all channels in a seamless and integrated manner.
• Ensure regular activity reports & analysis covering the events promotions and activities, ROMI, and feedback is prepared and shared with the right stakeholders.
  
  

• Develop commercially focused integrated marketing campaigns by working closely with internal and external teams to utilize all channels to raise portfolio brand awareness.
• Manage and implement Always-On and tactical campaigns for lead generation, brand awareness, retention, and lifestyle campaigns.
• Review and sign off campaign related content for emails, teasers, social media and other channels and ensure it is posted in a timely manner.
• Execute major seasonal campaigns for residential assets i.e. Ramadan, Festive Season, UAE National day.
• Create post campaign summary reports that demonstrate how effectively the marketing objectives were met to identify and improve gaps in the marketing processes.
• Coordinate with DHAM marketing team on all aspects related to residential marketing campaigns.
  
  

• Support the Senior Manager - Marketing in planning and preparing budgets for the residential brand portfolio in line with the overall marketing budget for DR.
• Manage the day-to-day expenditure of the marketing budget and report to the Senior Manager - Marketing with monthly marketing budget utilization analysis.
  
  

• Manage and develop relationships with third party marketing, advertising, PR agencies and event managers to ensure optimal and effective leveraging of capability to deliver cost effective marketing solutions for DHAM.
• Participate in brief development, performance monitoring and vendor evaluation.
• Support in the selection and negotiation process with external marketing agencies to ensure they fit well within the DHAM standards.
• Monitor performance of external agencies and event managers to ensure they deliver within agreed timeframe and quality and branding standards.
  
  

• Manage the flow of information to the communications & digital team to ensure that:
• All websites, social media pages and related materials for residential portfolio are up-to-date, secure, and delivers on commercial and creative requirements.
• Communication messaging is clear, sound, well-researched and effective.
• Continuous engagement with the communications and PR team to ensure all efforts are promoted and Arabic translations are developed where necessary.
• Work closely with the Branding & Services function to utilize creative resources and continuously align on content, messaging and guidelines.
• Coordinate with other internal functions such as Security, HSE, FM etc. to acquire all event related approvals and to ensure that events meet all internal and external standards.
• Prepare comprehensive reports for the management that highlight the effectiveness of various marketing interventions (events, sponsorships, partnerships activities) for residential assets.
  
  

• Maintain a real-time understanding of the competitive landscape to help determine market positioning, competitive trends and messaging and prepare reports to be shared with the management.
• Stay up to date with developments in marketing tools, technology and techniques to enhance user and customer experience for audiences.
• Suggest and make enhancements of various marketing channels based on stakeholder feedback and analytics.
  
  

• Bachelor’s degree in Marketing, PR or Communications is required.
• Master’s degree in Marketing, PR or Communications is preferred.
• Minimum 8 years of experience in marketing with at least 3 years in the Middle East is required.
• Experience within but not limited to public relations, online marketing, and events & advertising management ideally in diversified conglomerates within real estate.
• Strong knowledge across all marketing aspects - Paid media, social media, owned media, technology tools, backend, and tech related solutions.
• Broad knowledge of marketing tools such as Google ad words, CPA and other new digital tools.
• Ability to suggest and develop creative ideas and treatments for marketing content for multi-channel campaigns and events.
• Ability to work under pressure and manage multiple projects and multi stakeholders in a fast-paced, deadline-driven environment.
• Articulate with describing visual direction.
• Strong creative, innovation, and storytelling skills.
• Strong analytical and project management skills
• Strong interpersonal and negotiation and networking skills.