Content Strategy & Copy Writing Manager 18O25

The Content Strategy & Copy Writing Manager plays a critical role in shaping the voice and messaging of our brand across various platforms. This individual is responsible for developing and implementing content strategies that effectively reach our target audience and achieve our business objectives. With a keen understanding of content marketing, this role involves collaborating with different teams to produce engaging and consistent content that aligns with brand standards. The successful candidate will drive the development of high-quality content projects, ensuring a cohesive narrative and tone. They will lead a team of copywriters, managing the creation, production, and delivery of compelling content that enhances our brand presence and supports marketing initiatives.

Responsibilities

• Develop and implement comprehensive content strategies that enhance brand visibility.
• Lead a team of copywriters to produce high-quality, engaging content consistently.
• Collaborate with marketing, product, and design teams to align content with business objectives.
• Ensure all content adheres to brand standards and maintains a consistent voice and tone.
• Conduct thorough research to identify audience preferences and trends in content consumption.
• Oversee the editorial calendar and guide the production of content across platforms.
• Edit and proofread content pieces to ensure high editorial standards are met at all times.
• Analyze content performance using analytics tools and adjust strategies based on insights.
• Develop and enforce content guidelines and best practices across the organization.
• Manage content budgets, ensuring efficient production without compromising quality.
• Participate in brainstorming sessions to generate innovative content ideas.
• Mentor and develop the skills of the content team to foster professional growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field required.
• Proven experience in content strategy and copywriting, with leadership capabilities.
• Exceptional writing, editing, and proofreading skills with an eye for detail.
• Strong understanding of content marketing principles and best practices.
• Proficiency with content management systems and analytics tools is essential.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent interpersonal skills to collaborate effectively across different teams.