Content Automation Strategist

At Ounass, the Middle East’s leading luxury e-commerce platform, every piece of content is an opportunity to connect, inspire, and engage our customers.

We are seeking a Content Automation Strategist to transform our high-volume content production into a seamless, data-driven, and AI-powered operation—without compromising our editorial excellence or signature luxury tone of voice.

This is a unique opportunity to combine strategic process optimisation with cutting-edge personalisation, ensuring every touchpoint in the customer journey feels timely, relevant, and unmistakably Ounass.

What You’ll Do

Streamline & Optimize Workflows

• Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints.
• Identify inefficiencies and optimise resource allocation between human-crafted and automated content.
• Design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters).
• Implement tools and automation solutions—leveraging platforms like Contentful, Jira, AI copy tools, and collaborative workflows.
  
  

• Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content.
• Deploy automated personalisation across channels—email, app, homepage, and push notifications.
• Integrate first-party data to elevate targeting beyond basic segmentation.
• Collaborate with Data Science to create predictive content models and A/B testing automation.
  
  

• Establish AI content generation workflows with brand safety, quality control, and compliance protocols.
• Create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning.
  
  

• Implement performance tracking for efficiency gains (production time saved, template adoption, reusability).
• Measure engagement, conversion, and ROI of automated content initiatives.
• Lead training sessions to upskill the content team on automation tools and workflows.
• Drive change management to ensure smooth adoption across departments.
  
  

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s degree in Marketing, Digital Strategy, or Data-Driven Marketing is a plus).
• 5–7 years of experience in content operations, content strategy, marketing automation, or lifecycle marketing—preferably in luxury, fashion, or e-commerce.
• Proven track record in delivering personalised, data-driven content at scale and optimising production workflows
• Strong expertise in personalised content creation at scale, mapped to customer lifecycle journeys.
• Deep knowledge of editorial, CRM, SEO, performance, and UX copy production.
• Hands-on experience with CMS (Contentful preferred), workflow tools (Jira, AirTable), and AI content tools.
• Proven ability to balance operational efficiency with luxury brand tone and creative storytelling.
• Experience in fashion, luxury, or e-commerce content production is highly desirable.
• Excellent cross-functional collaboration and communication skills.
  
  

• End-to-end content process audit and maturity assessment.
• Resource allocation plan for human vs. automated content.
• Templated formats for high-impact recurring content.
• Personalised content automation systems and governance models.
• AI-driven content workflows and brand safety protocols.
• First-party data integration strategy for personalisation.
• Customer journey maps with automated triggers.
• Predictive analytics and A/B testing automation.
• ROI measurement framework for automation initiatives.
• Skills development roadmap for AI tools adoption.