The Buyer will be responsible for implementing the buy strategy for the assigned brand and building a product assortment that meets customer needs, maximizes profits, and drives the growth of the MAF Lifestyle business. The Buyer will support the General Manager - Merchandising in highlighting short and long-term strategic approaches, future growth opportunities, and areas of risk for the business with regards to product ranging, allocation, inventory, brand perception, pricing, and margin.
ROLE PROFILE
Strategic Buying & Planning: Develop and execute a profitable buying strategy aligned with brand and organizational guidelines, ensuring optimal product assortment and seasonal planning.
OTB Management: Manage and monitor Open-to-Buy (OTB) budgets by store, category, and subcategory, maintaining spend within limits to maximize profitability.
Stock & Margin Control: Analyze in-season performance to balance stock, reduce loss of sales, and optimize margins through sell-through and markdown strategies.
Supplier & Vendor Relations: Negotiate pricing, payment terms, and margins with vendors while maintaining profitable, contract-compliant supplier relationships.
Cross-Functional Collaboration: Work closely with Planning, Finance, Operations, Logistics, and Digital teams to support financial and strategic goals.
Marketing & Launch Coordination: Collaborate with Marketing, Visual Merchandising, and PR to drive promotions, in-store events, and consistent brand messaging.
Customer & Trend Insight: Leverage market trends, customer feedback, and store visits to guide buying decisions and enhance brand relevance.
Team Enablement & Training: Conduct seasonal product and trend training for store teams to enhance customer experience and ensure brand alignment.
Requirements
Education & Qualifications: Holds a Bachelors degree, preferably in Business Management, Marketing, or a related field, with additional qualifications in Retail Management, Purchasing, or Sales.
Relevant Experience: Brings 3–4 years of experience in a Buying and Merchandising role within the fashion retail industry.
Leadership & Initiative: Prioritizes tasks effectively, communicates clearly, takes initiative, and brings positive energy to new challenges.
Customer-Centric Approach: Actively listens to both stated and unstated customer needs, delivering quality and value with a strong customer-first mindset.
Collaboration & Teamwork: Understands their role within the broader organization, works well with colleagues, shares information openly, and strives toward shared goals.
Growth & Innovation Focused: Seeks continuous improvement, welcomes feedback, suggests efficiency improvements, and contributes creative ideas to enhance day-to-day work.
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