Brand Portfolio Executive (225-616)

The Brand Portfolio Executive is an integral part of the marketing team, playing a crucial role in managing and optimizing a company's brand portfolio. This position involves working closely with cross-functional teams to develop and implement strategies that enhance brand visibility and drive business growth. The ideal candidate will have a strong understanding of market trends, consumer behavior, and brand positioning. They will be responsible for ensuring that each brand within the portfolio is aligned with the company's overall strategic goals. This role requires a creative thinker with exceptional analytical skills, able to translate insights into actionable plans and communicate effectively with internal and external stakeholders. A Brand Portfolio Executive must also be adept at managing multiple tasks and timelines, fostering collaborative environments, and maintaining a high level of attention to detail.

Responsibilities

• Develop and implement brand strategies to enhance market position and visibility.
• Conduct regular market and competitive analysis to inform strategic decisions.
• Collaborate with marketing teams to ensure cohesive messaging across all platforms.
• Maintain and update brand portfolio documentation and ensure accessibility to stakeholders.
• Coordinate with sales teams to align brand initiatives with sales targets and objectives.
• Monitor key performance indicators and generate reports on brand performance metrics.
• Identify opportunities for brand growth and develop plans to capitalize on these opportunities.
• Conduct consumer research to understand brand perceptions and inform strategy refinements.
• Manage relationships with external agencies and vendors to support branding efforts.
• Facilitate training sessions to educate internal teams on brand standards and guidelines.
• Ensure all branding initiatives comply with legal and regulatory requirements.
• Develop crisis management plans to protect brand reputation in challenging situations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 3 years of experience in brand management or marketing roles.
• Demonstrated ability to develop and execute effective brand strategies.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Experience in managing multiple projects and prioritizing tasks effectively.
• Proficiency in using marketing software and tools for brand management activities.