Trade Marketing Executive

As a dynamic organization focused on growth and competitive market presence, we are seeking a highly motivated Trade Marketing Executive to join our team. The ideal candidate will be a key player in driving market expansion and maximizing sales performance through impactful marketing strategies and trade channel development. This role involves working closely with cross-functional teams to understand market needs and ensuring the successful planning and execution of promotional activities. The Trade Marketing Executive will play a crucial role in strengthening our brand visibility across various retail environments, utilizing strong analytical skills to assess market trends and consumer demands. You will be responsible for developing and executing trade marketing plans while ensuring alignment with corporate objectives, as well as fostering strong relationships with retail partners and distributors. The position requires a proactive individual with a passion for marketing, exceptional communication skills, and the ability to thrive in a fast-paced environment.

Responsibilities

• Develop and execute innovative trade marketing strategies to enhance market presence.
• Collaborate with sales teams to ensure alignment of trade marketing plans with sales objectives.
• Work with product managers to understand product positioning and plan effective trade promotions.
• Analyze market data to identify trends and opportunities for enhancing brand visibility.
• Coordinate with retail partners and distributors to optimize product placement and promotions.
• Design and implement in-store marketing campaigns to drive foot traffic and sales conversion.
• Manage trade marketing budget efficiently to achieve maximum return on investment.
• Conduct regular field visits to oversee promotional activities and gather insights.
• Develop sales tools and presentations to support field execution and training.
• Monitor competitor activities and formulate strategies to maintain competitive advantage.
• Utilize feedback from customers and stakeholders to improve trade marketing initiatives.
• Report on the performance of trade marketing campaigns and recommend improvements.

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• Minimum 3 years of experience in trade marketing or related roles.
• Strong understanding of retail and distribution channels within the industry.
• Excellent analytical skills with the ability to interpret complex data sets.
• Proven experience in developing and executing successful marketing campaigns.
• Exceptional communication and interpersonal skills to build effective relationships.
• Ability to manage multiple projects simultaneously with attention to detail and deadlines.
• Proficiency in MS Office Suite and familiarity with marketing software tools.
• Willingness to travel for business needs and field visits.
• Demonstrated ability to work collaboratively in a team-oriented environment.