Marketing Executive (Financial Products) (225-1004)

As a Marketing Executive specializing in financial products, you will be at the forefront of designing and executing innovative marketing strategies to promote a range of financial services and products. This role will require you to effectively position these products in the marketplace, ensuring high visibility and accessibility to the target audience. Working closely with cross-functional teams, you will leverage data-driven insights to enhance customer engagement and drive conversions. This position demands a high level of creativity, analytical skills, and an understanding of financial markets and consumer behavior. You will be expected to craft compelling content, manage marketing campaigns, and build brand awareness through various channels, ultimately contributing to the company's growth and success.

Responsibilities

• Develop and implement comprehensive marketing plans for financial products.
• Conduct market research to identify trends and consumer behavior insights.
• Collaborate with sales and product development teams to align strategies.
• Create engaging marketing content across digital and non-digital platforms.
• Monitor and analyze the performance of marketing campaigns regularly.
• Establish and maintain relationships with financial industry stakeholders.
• Utilize CRM software to track customer interactions and data analytics.
• Organize events, webinars, and other promotional activities to boost engagement.
• Manage brand reputation through effective communication strategies.
• Stay updated on industry changes and adapt marketing strategies accordingly.
• Negotiate media contracts and manage external vendor partnerships.
• Prepare detailed reports to evaluate the effectiveness of marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• Proven experience in financial products marketing is highly preferred.
• Strong analytical skills with a focus on market data interpretation.
• Excellent communication skills, both written and verbal, are essential.
• Proficiency in digital marketing tools and CRM systems is required.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Familiarity with financial regulations and compliance considerations is beneficial.