Field Marketing Manager (225-904)

The Field Marketing Manager is a crucial role responsible for driving brand awareness and customer engagement through localized marketing efforts. This position focuses on executing marketing campaigns, events, and promotions tailored to specific geographical areas to meet business objectives. The role demands strategic planning, creativity, and strong collaboration skills to align with sales and corporate goals. A successful Field Marketing Manager optimizes the brand's presence by targeting the right audience in different regions, hence, directly contributing to lead generation and sales pipeline growth. This position requires a deep understanding of the market, consumer behavior, and the ability to develop and maintain strong relationships with both internal teams and external partners.

Responsibilities

• Develop and execute comprehensive field marketing plans to increase brand visibility.
• Coordinate and manage local events from planning through execution and analysis.
• Collaborate with sales teams to align marketing strategies with sales targets.
• Identify and nurture relationships with local partners and influencers to enhance marketing efforts.
• Manage the field marketing budget efficiently to maximize the ROI of all campaigns.
• Provide insights and reports on field marketing activities and their impact on sales.
• Integrate digital and traditional marketing methods to create cohesive campaigns.
• Conduct market research to understand regional trends and consumer preferences.
• Train and support sales teams on new marketing initiatives and promotions.
• Monitor competition in targeted regions to adjust strategies accordingly.
• Collect and utilize customer feedback to refine local marketing tactics and improve services.
• Ensure all field marketing activities adhere to legal and ethical standards and practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field required.
• Minimum of 5 years of experience in field marketing or similar roles.
• Proven track record of successful marketing campaign execution on a regional scale.
• Strong analytical skills to assess market trends and consumer behavior.
• Excellent communication and interpersonal skills to work with diverse teams and partners.
• Demonstrated ability to manage budgets and resources effectively.
• Familiarity with CRM systems and marketing analytics tools is highly desirable.