Digital Marketing Executive (225-831)

As a Digital Marketing Executive, you will be at the forefront of driving our company's online presence and brand recognition. In this dynamic role, you will craft and implement strategic digital marketing campaigns that effectively engage our target audience while fostering brand loyalty. You will collaborate closely with cross-functional teams, including graphic design, content creation, and analytics, to ensure successful execution of campaigns that align with our business goals. The ideal candidate is skilled in various digital marketing channels, possesses strong analytical capabilities, and stays updated with the latest industry trends. Join us and play a pivotal role in supporting and enhancing our digital initiatives to boost brand visibility and generate measurable results.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Analyze data analytics reports to gauge the success of campaigns and refine strategies.
• Manage search engine optimization (SEO) and search engine marketing (SEM) to increase web traffic.
• Create, schedule, and manage content across social media platforms to engage audiences.
• Work collaboratively with content creators and graphic designers to enhance campaign materials.
• Utilize email marketing strategies to nurture leads and boost customer engagement.
• Monitor competitors' marketing activities to ensure competitiveness in the industry.
• Oversee pay-per-click advertising campaigns and measure their effectiveness regularly.
• Coordinate with the sales team to align digital strategies with sales outcomes and goals.
• Stay updated on the latest marketing trends and technology advancements to innovate practices.
• Report on marketing effectiveness to leadership and provide actionable recommendations.
• Ensure all marketing efforts comply consistently with brand standards and guidelines.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing with knowledge of various online platforms.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Familiarity with web design, content management, and search engine optimization (SEO).
• Excellent analytical skills and ability in handling data-driven marketing tools.
• Strong interpersonal and communication skills, with the capacity to collaborate effectively.
• Experience with at least one major web analytics tool, such as Google Analytics.
• Up-to-date with the latest trends and changes in digital marketing and social media.