Digital Marketing Executive (225-612)

We are seeking a motivated and experienced Digital Marketing Executive to join our dynamic marketing team. As a Digital Marketing Executive, you will be responsible for developing and implementing cutting-edge digital marketing strategies to enhance brand awareness, drive traffic to our websites, and generate leads. You will collaborate closely with our creative and content teams to ensure that our digital marketing initiatives are innovative, effective, and aligned with our brand message. The ideal candidate is a digital native who thrives in a fast-paced environment and is passionate about all aspects of digital marketing, from content creation and email marketing to social media and analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to meet business objectives.
• Monitor and analyze web analytics to track performance and improve digital strategies.
• Create engaging and relevant content for various digital marketing platforms.
• Manage end-to-end email marketing campaigns, including design, content, and analysis.
• Collaborate with the creative team to produce visually appealing digital advertising materials.
• Coordinate with external digital agencies to enhance marketing campaign performance.
• Stay updated with digital marketing trends and potential new channels and strategies.
• Oversee and execute social media advertising campaigns to boost brand recognition.
• Prepare and present regular performance reports to management with actionable insights.
• Optimize online visibility through effective search engine optimization and pay-per-click campaigns.
• Participate in marketing-related events or workshops to further brand outreach.
• Identify and evaluate new digital technologies to apply to overall marketing efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field required.
• Proven experience in digital marketing, encompassing social media and email marketing.
• Strong analytical skills and experience with web analytics and reporting tools.
• Ability to manage multiple projects simultaneously with tight deadlines.
• Excellent verbal and written communication skills suitable for a business environment.
• Proficiency in digital marketing tools and platforms such as Google Analytics and AdWords.
• Creative and strategic thinking with a keen eye for detail in design and content.