Brand Manager 18O25

The Brand Manager at 18O25 will play a critical role in developing and implementing brand strategies to strengthen brand equity and market presence. This role is pivotal in ensuring that 18O25 maintains its reputation as an innovative industry leader. The Brand Manager will oversee brand development, manage advertising campaigns, and drive initiatives that enhance market share and customer engagement. This position demands an individual who is both creative and analytical, with the ability to translate complex consumer data into actionable strategies. The ideal candidate will bring a fresh perspective and a deep understanding of competitive branding, aiming to create a compelling brand narrative that resonates with target audiences across multiple channels.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and equity.
• Conduct market research to identify consumer trends and emerging opportunities.
• Collaborate with cross-functional teams to align branding initiatives with business goals.
• Manage and coordinate advertising campaigns across diverse media channels effectively.
• Monitor competitor activities and industry trends to inform strategic brand decisions.
• Lead the development of creative marketing content to engage target audiences.
• Ensure brand consistency across all marketing and communication platforms.
• Identify potential brand partnerships and sponsorship opportunities to expand reach.
• Analyze brand performance data to optimize strategies and increase market share.
• Oversee budget allocation and management for branding activities efficiently.
• Nurture relationships with external agencies to execute brand campaigns seamlessly.
• Foster a culture of innovation within the team to explore new branding avenues.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Minimum of 5 years experience in brand management or a similar role required.
• Proven track record of successful brand campaign development and execution.
• Strong analytical skills to interpret consumer insights and market data effectively.
• Excellent communication and leadership skills to manage cross-functional teams.
• Proficiency in using marketing software and digital tools for brand management.
• Ability to work in a fast-paced environment and handle multiple projects concurrently.