PR Executive

The PR Executive will play a key role in enhancing brand visibility and reputation across all venues in the group. This role combines media relations, event support, and PR execution, requiring a dynamic professional with previous experience in a PR/Communications agency in Abu Dhabi. The candidate must be proactive, resourceful, and adaptable, with strong communication skills in both English and Arabic.

• Media Relations Coverage
• Build and maintain strong relationships with media outlets, journalists, and editors (Arabic English).
• Pitch stories and secure consistent coverage for the group’s venues.
• Act as the main contact point for media enquiries and collaborations.
• PR Strategy Content
• Draft, edit, and translate press releases, press kits, and media alerts (Arabic English).
• Support the Group Marketing Manager in building PR strategies that align with campaigns and promotions.
• Create tailored communication materials that reflect brand positioning and storytelling.
• Event Support Activations
• Coordinate media presence at events, tastings, and activations.
• Handle press invitations, RSVPs, and on-site media management.
• Ensure positive coverage during and after events by following up with journalists and influencers.
• Be present at activations to support both logistics and PR visibility.
• Monitoring Reporting
• Track and monitor media coverage in both Arabic and English.
• Compile PR reports and share insights with the marketing team.
• Benchmark competitor PR activities to identify new opportunities.
  
  

• Excellent communication skills in English and Arabic (written and spoken).
• Strong network of media contacts in Abu Dhabi and across UAE.
• Hands-on approach to events and activations with availability to support on-site when required.
• Positive attitude, team player, and ability to adapt in fast-paced environments.
• Strong organisational and multitasking skills.
• Knowledge of F B, lifestyle, or hospitality industry preferred.
  
  

• Bachelor’s degree in Communications, Marketing, Media, or related field.
• Experience in a PR/Communications agency in Abu Dhabi is required.
• 2–4 years of PR experience, preferably with F B, lifestyle, or hospitality brands.
• Proven success in securing media coverage and managing PR campaigns.
• Ability to draft and translate press materials in both English and Arabic.
  
  

• Strengthen the group’s presence in English and Arabic media.
• Bring agency-level PR expertise in-house, tailored to F B and events.
• Ensure smooth PR support during high-profile events and activations.
• Contribute to both the strategic and operational side of communications, supporting the Marketing Manager in achieving visibility and engagement goals.
• Add value through professionalism, adaptability, and strong industry relationships.
  
  

• The work location is Yas Island, Abu Dhabi.
• Please ensure you are willing and able to work within the Abu Dhabi area before applying.