CRM Specialist (225-719)

A CRM Specialist plays a crucial role in managing and optimizing customer relationships to enhance the sales cycle and improve customer satisfaction. By leveraging customer relationship management (CRM) software, the CRM Specialist tailors strategies to curate an exceptional customer experience. This role is essential in analyzing customer data and identifying trends to inform decision-making processes. Furthermore, a CRM Specialist collaborates with cross-functional teams to ensure an integrated approach to customer management, thereby driving business growth. The ideal candidate will possess a deep understanding of CRM software systems and possess strong analytical skills, interpersonal communication capabilities, and an aptitude for problem-solving.

Responsibilities

• Develop and implement CRM strategies to enhance customer relationship management.
• Analyze customer data to identify trends, issues, and opportunities for improvement.
• Ensure CRM software is kept up-to-date and meets the organization's needs.
• Collaborate with marketing and sales teams to create customer-focused campaigns.
• Train staff on CRM processes and best practices to ensure team proficiency.
• Monitor customer feedback and align strategies to improve satisfaction.
• Generate reports and provide insights on customer engagement metrics.
• Identify and resolve any technical issues related to CRM platforms.
• Collaborate with IT for CRM systems integration and optimization.
• Drive the adaption and utilization of CRM tools across the organization.
• Maintain accurate customer records and data management processes.
• Assist in the development of CRM policies and guidelines.

Requirements

• Bachelor’s degree in Business, Marketing, IT, or related field required.
• Proven experience in CRM roles, preferably within similar industries.
• Proficient in CRM software such as Salesforce, HubSpot, or Microsoft Dynamics.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication skills and ability to collaborate with various departments.
• High attention to detail with strong organizational capabilities.
• Problem-solving skills and ability to work under minimal supervision.